Ranked as ASEAN’s Strongest Brand

KUALA LUMPUR, Jan 28 (Bernama) -- PETRONAS has maintained its position as the most valuable ASEAN brand in the Brand Finance Global 500 report this year and remains amongst the top 10 Oil and Gas brands globally.  
 
PETRONAS’ Brand Strength Index (BSI) – judged on a brand’s performance, focusing on intangible measures relative to its competitors – increased from 87 in 2021 to 87.7 in 2022, resulting in its ranking as the top ASEAN brand.
 
Brand Finance attributes PETRONAS' position to its consistent brand performance, contributing to a Brand Value of US$13.6 billion in 2022 from US$12 billion in 2021, an increase of 13 per cent. This achievement is also driven by the rise in energy demand as the global economy recovers post-pandemic, enabling PETRONAS to bounce back from last year’s challenges in the oil and gas sector. 
 
Brand Finance considers three key components in calculating a brand’s value, which is determined by the brand’s strength, business and economic outlook.
 
President and Group Chief Executive Officer Datuk Tengku Muhammad Taufik said, “PETRONAS is grateful for the continued recognition as the most valuable ASEAN brand. This recognition is strong testimony to PETRONAS’ ongoing efforts to fulfil its purpose, namely to become a progressive energy and solutions partner. We remain fully committed to providing our customers with access to energy that is cleaner, affordable and secure as we enrich lives for a sustainable future.”
 
The 2022 iteration of the Brand Finance Global 500 report on the world's most valuable brands across all sectors and countries was announced on 26 January 2022 via a webinar.
  
About PETRONAS
 
We are a dynamic global energy group with presence in over 50 countries. We produce and deliver energy and solutions that power society’s progress in a responsible and sustainable manner.

We seek energy potential across the globe, optimising value through our integrated business model. Our portfolio includes cleaner conventional and renewable resources and a ready range of advanced products and adaptive solutions.

Sustainability is at the core of what we do as we harness the good in energy to elevate and enrich lives. People are our strength and partners for growth, driving our passion for innovation to progress towards the future of energy sustainability.

For further information, please visit www.petronas.com
  
Issued by
Media Communications Department
Group Strategic Communications
PETRONAS
 
SOURCE: PETRONAS
 
FOR MORE INFORMATION, PLEASE CONTACT: 
Name: Praevitriana Yuliawiratman
Tel: +60 19 214 4056
Email: praevitriana.yuliaw@petronas.com

--BERNAMA