^{Agrobank introduces a special campaign known as “Kempen Promosi AgroNita” which offers takaful package in conjunction with International Women’s Day 2022 celebrated on 8 March with the aim to empower women agropreneurs from the micro business category on the importance of self-protection and their families.}


KUALA LUMPUR, March 8 (Bernama) -- Agrobank introduces a special campaign by offering a protection of takaful package worth RM10 million in conjunction with International Women’s Day 2022 celebrated on 8 March with the aim to empower women agropreneurs from the micro business category on the importance of self-care and protection while taking up the responsibility towards their family, economically and socially.

Tengku Ahmad Badli Shah Raja Hussin, President/Executive Officer of Agrobank said, the campaign known as “Kempen Promosi AgroNita” focuses on women micro agropreneurs that are involved in the agriculture and food-based businesses affected by COVID-19 pandemic and the impacts of the movement control order (MCO) enforcement by the Government in 2020 and 2021.

“The wellbeing of our agropreneurs and their families are equally important to us, with the current pandemic situation as it has been a challenge for entrepreneurs to ensure business sustainability, especially for women agropreneurs under the micro category. Besides their businesses, women are also responsible to ensure their family matters are well taken care regardless of the situation.

“We have continuously supported our women agropreneurs in many ways through our various products and initiatives such as AgroMumtaz and Agro Farah-i that we launched during the pandemic in 2020 and 2021, and this year we take a step forward to encourage them to prioritise on self-care and protection for their loved ones,” he said in a statement today.

‘Kempen Promosi AgroNita’ is an initiative by the Bank to showcase appreciation to its customers by providing them with a one (1) year free coverage of takaful protection under the Takaful Kasih Plus plan to the first 1,000 women customers from micro category of Agrobank with total PA worth RM10 million (RM10,000 each). This campaign is open to women micro entrepreneurs who are granted any financing facility under the micro finance portfolio-utilising special funds from Ministry of Agriculture and Food Industry (MAFI), Bank Negara Malaysia (BNM) or any other government agencies for economic recovery. Campaign period begins from 1 March 2022 for the first 1,000 women micro agropreneurs customers of Agrobank.

Tengku Ahmad Badli Shah said this campaign is aiming to empower women agropreneurs from the micro category to stand on their own feet and be a woman of substance without abandoning asserting for self-care and protection.

“Our mandate to educate micro business owners in the agriculture sector, especially the unserved and underserved communities continue through our wide range of products and services. Today through this campaign, in line with the International Women’s Day, we take this opportunity to offer something that will benefit them and their family for a lifetime,” he added.

For more information on Kempen Promosi AgroNita, please visit Agrobank website at www.agrobank.com.my or contact our customer service at 1300 88 2476 or visit Agrobank branches

ABOUT AGROBANK

Agrobank is a leader in agriculture financing and values-based banking based (VBI)* in Malaysia. Established in 1969, Agrobank is actively involved in charting the growth and development of Malaysia’s agriculture industry by offering shariah compliant products and solutions across various customer segments including micro, small, medium and large retail and business customers. Agrobank is a full-fledged Islamic bank since 1st July 2015.

As a market driven, customer centric DFI (Development Financial Institution) with a primary focus on strengthening the agriculture sector in Malaysia, Agrobank strikes an equal balance to its developmental and commercial roles to benefit the agriculture sector. Agrobank provides a comprehensive repertoire of financing solutions for the agriculture community; that includes upstream activities related to primary food and commodities-based agriculture activities to downstream activities such as processing, marketing and distribution of agricultural products.

Agrobank also offers retail banking financing solutions to improve the well-being of the agriculture community. This is done through its network of 192 touchpoints which include 138 branches, 34 kiosks, 10 commercial centers and 10 other touchpoints.

In 2019, Agrobank celebrated its golden jubilee Anniversary, as it marks 50 years of its proud establishment developing the agro industry.

www.agrobank.com.my

*VBI or value-based intermediation is an initiative by Bank Negara Malaysia (BNM) which aims to improve the products and services offered by Islamic financial institutions towards a better facilitation of entrepreneurship, community well-being, sustainable environment and economic growth, without compromising on shareholders’ returns

Issued by Corporate Communications Department, Agrobank

SOURCE: AGROBANK

FOR MORE INFORMATION, PLEASE CONTACT:
Name:  Shahreen Rahim
Section Head of Public Relations
Corporate Communications Department, Agrobank
Tel: 03-2731 1660 / +6012-943 6217
Email: shahreen.rahim@agrobank.com.my

Name: Rasheffa Abdul Rashid
Executive, Public Relations
Corporate Communications Department, Agrobank
Tel: 03-2731 1650 / +019-272 9907 
Email: rasheffa@agrobank.com.my

--BERNAMA