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Vivo Super Brand Day happening on Shopee on 10 May 2022 vivo and PUBGM are jointly organising the first Turbo Cup Challenge where Esports fans can tune in live, and get exclusive deals on Shopee
KUALA LUMPUR, May 9 (Bernama) -- vivo, a leading product-driven global technology company, launches its highly anticipated T1 Series smartphones exclusively on Shopee Mall, the leading e-commerce platform in Southeast Asia and Taiwan, on 25 April 2022. Packed with high-speed features, vivo T1 5G and T1x smartphones are targeted at mobile gamers to take their esports adventures to the next level. Not only do these smartphones pack a punch, but the T1 5G model offers the best value in the market for a turbo charged gaming smartphone.
The popularity of mobile gaming has been booming in recent years, particularly in Southeast Asia (SEA) which has one of the highest mobile penetration rates in the world. The number of mobile gamers in SEA is estimated to have risen to over 250 million in 2021¹. The region is also expected to lead the world in esports revenue with compound annual growth of 20.8% through 2024, nearly double the global rate².
With the huge potential to reach this fast-growing number of mobile gamers in the region, vivo and Shopee are rolling out the “Get. Set. Turbo” campaign in Malaysia. This campaign will let consumers enjoy the powerful T1 Series smartphones with an immersive, smooth, and entertaining experience. The T1 5G is equipped with five main Turbo Capabilities: Turbo Processor powered by Snapdragon 778G 5G Processor, Turbo Charging, a Turbo Screen with a 6.44” AMOLED Display and 90Hz refresh rate, Turbo Cooling which provides 8 cooling technologies, and a 64-megapixel Turbo Camera which supports 4K video and dual-view video.
Mike Xu, Chief Operating Officer at vivo Malaysia said, “The younger generation is no stranger to online experiences, esports,mobile games and shopping is no exception. As such, we are pleased to bring another exclusive product launch to Shopee users through the ‘Get. Set. Turbo.’ campaign, which will help them discover the amazing features of the T1 series, and get it at exclusive prices. We also look forward to the Turbo Cup Challenge with PUBGM, which will help to rally and excite mobile gamers in the region and deepen our engagement with them.”
In conjunction with the launch, vivo has partnered with the highly popular mobile game PlayerUnknown’s Battlegrounds Mobile (PUBGM) to launch the first vivo Turbo Cup Challenge, an esports championship that will take place in Malaysia, Philippines, Thailand, and Vietnam. With the Turbo Screen, the T1 Series smartphones are perfect devices to offer an excellent viewing experience to catch all of the action from the challenge. The competition will be open for registration on 13 May 2022 and kicks off in Malaysia on 11 June 2022. The teams will battle it out and one team will represent Malaysia to compete against the top three teams from Philippines, Thailand and Vietnam in the Turbo Cup Grand Champion where they stand a chance to take home a prize pool of USD$20,000.
Kenneth Soh, Head of Marketing Campaigns at Shopee Malaysia said, “We are glad to see how vivo has grown to become a technology brand well-loved by shoppers in this region for their innovative and quality products, at competitive prices. Many of our shoppers who are also mobile gamers, use Shopee not just for shopping but to enjoy entertaining and social experiences. We look forward to a successful launch campaign and hope that it will bring lots of joy to our users.”
On 10 May 2022, vivo will roll out Shopee exclusive deals for the T1 Series smartphones:
● vivo T1x: Shopee users will be able to enjoy a RM100 discount on the vivo T1x (8+128) at RM799 (RRP: RM899) and receive freebies such as 1-Year Extended Warranty and 1-Year Screen Crack Protection
● vivo T1 5G: Get the vivo T1 5G for only RM1249 (RRP: RM1299) and enjoy free 1-Year Extended Warranty, 1-Year Screen Crack Protection & Add-on RM99 to get TWS 2 ANC
● vivo T1x: The vivo T1x (4+64) will be priced at RM649 (RRP: RM699) and it comes with a free 1-Year Extended Warranty and 1-Year Screen Crack Protection
¹‘Southeast Asia number of mobile gamers 2016-2021’ published by Statista Research Department, Nov 9, 2021
²‘Singapore Sets Its Sights on Becoming a World Force in Esports’ published by Bloomberg, Aug 6, 2021
About vivo
vivo is a technology company that creates great products based on a design-driven value, with smart devices and intelligent services as its core. The company aims to build a bridge between humans and the digital world. Through unique creativity, vivo provides users with an increasingly convenient mobile and digital life. Following the company’s core values, which include Benfen*, design-driven value, user-orientation, continuous learning and team spirit, vivo has implemented a sustainable development strategy with the vision of developing into a healthier, more sustainable world-class corporation.
While bringing together and developing the best local talents to deliver excellence, vivo is supported by a network of R&D centers in Shenzhen, Dongguan, Nanjing, Beijing, Hangzhou, Shanghai and Xi’an, focusing on the development of state-of-the-art consumer technologies, including 5G, artificial intelligence, industrial design, imaging system and other up-and-coming technologies. vivo has also set up an intelligent manufacturing network (including those authorized by vivo), with an annual production capacity of nearly 200 million smartphones. As of now, vivo has branched out its sales network across more than 60 countries and regions, and is loved by more than 400 million users worldwide.
*“Benfen” is a term describing the attitude on doing the right things and doing things right – which is the ideal description of vivo’s mission to create value for society.
About Shopee MallShopee Mall is the region’s leading online mall offering one-stop access to a wide range of international and local brands and retailers. Shoppers can enjoy three guarantees delivered by Shopee Mall -- 100% authentic products, free returns and free shipping. With always-on deals, entertainment and a robust loyalty programme, Shopee Mall offers an unparalleled online shopping experience and best value all year round. Shopee Premium was introduced in 2020 to add greater variety to Shopee Mall. Users can shop from a curated selection of premium fashion, beauty and lifestyle products from renowned luxury brands.
Source: ShopeeFOR MORE INFORMATION, PLEASE CONTACT:
Name: Beatrice Lau
Email: beatrice.lau@shopee.com
Name: Eeleen Chow
Email: eeleen.chow@my.vivo.com
--BERNAMA 
