· The workcation initiative allows employees to travel and work from anywhere in the world for up to 30 business days.
· This comes off the back of ‘Revenge Travel’ as more Asia Pacific travelers seek longer travel periods and hyper-focused traveling.
KUALA LUMPUR, May 20 (Bernama) -- Klook, a leading travel and leisure e-commerce platform, today announced an all-new workcation initiative that enables its employees to travel and work from anywhere in the world. With international travel steadily returning in full force, this progressive initiative hopes to inspire Klook's employees to become globetrotters after two years of cabin fever. Combining work and leisure, the initiative allows employees to explore their destination of choice in their spare time and immerse in the local culture. Klook’s workcation initiative enables its employees to travel and work anywhere for up to 30 business days without tapping into their personal annual leave.
"Many firms are now exploring hybrid working models with a work-from-home and work-at-office arrangement. But at Klook, we don't build a brand tethered to our desks; we do so by exploring the world and seeking inspiration everywhere. At Klook, we are our biggest travel advocates, and that's why I'm thrilled to announce our workcation initiative to allow our employees to travel and work anywhere in the world. Employees will not only continue to get their bills paid, but they will experience first-hand again the joys of traveling the world that many have missed the past two years," said Rachel Tan, General Manager, Klook Malaysia.
Many working professionals, especially millennials, have grown accustomed to remote working and seeking respite for their well-being in the past couple of years. Based on Klook’s internal data, outbound bookings grew three times in April compared to February, signaling that the travel bug is stronger than ever, with overseas travel back on the table. Singapore also leads the region in outbound bookings, closely followed by Thailand, and South Korea. Users across the region are also looking at destinations like Australia, Malaysia, Indonesia, New Zealand, Thailand, and the United Kingdom.
In line with the burgeoning workcation trend, a 2021 study from Google revealed that in the Asia Pacific, the average length of stay has extended significantly since 2019, from three-and-half days to five days (85% of the respondents), with one in four travelers planning to spend over two weeks. Travelers are also hyper-focused and do not want to travel through multiple countries across Southeast Asia like before the pandemic.
¹ Furthermore, a 2021 study revealed that frequent travelers are happier with their lives than people who don't travel at all.
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¹ Know the endemic traveler: longer stays, hyper focused, higher spending (interview with Google), WebInTravel, Oct 2021, Corrine Wan
² Would You Be More Satisfied with Your Life If You Travel More Frequently?, Tourism Analysis Vol 26, No.1, 2021,
Chen, Chun-Chu;
Zou, Suiwen (Sharon);
Petrick, James F.Download the press kit in Malay & Chinese with hi-res photos HERESource: Hexa Integrated Plt