KUALA LUMPUR, Aug 25 (Bernama) -- In conjunction with the Meet in Malaysia @ Malaysia Business Events Week 2022 (MIM @ MBEW 2022), Malaysia Convention & Exhibition Bureau (MyCEB) exuberantly takes part in a social, economic and environmental impact movement, the ‘Lend a Hand’ CSR initiative. Dato’ Sri Abdul Khani Daud, Chief Executive Officer of MyCEB, is gracing the CSR initiative that takes place at Zoo Negara Malaysia on the 25August 2022 incorporates a deeper meaning that transcends into social impact and legacies back into business events.   

“Acting as the national bureau, it is increasingly essential to integrate CSR movements into all business events related activities that potentially deepen the engagement with our industry stakeholders and international delegates. In order to portray a prime example, sustainability is deeply ingrained in our operations which is also a major component for this year’s MIM @ MBEW. The reason why we are organising this initiative in conjunction with Meet in Malaysia @ Malaysia Business Events Week 2022 is to stay mindful in contributing back to the community and by doing so, we hope that the industry and stakeholders will also follow suit through the power of collaboration”, says Dato’ Sri Abdul Khani Daud, CEO of MyCEB. 

A strong projection of teamwork by the gathering of Malaysia’s business events stakeholders successfully includes Malaysian Association of Convention & Exhibition Organisers & Suppliers (MACEOS), World Trade Centre Kuala Lumpur (WTCKL), Setia City Convention Centre (SCCC), Malaysia International Trade and Exhibition Centre (MITEC), PICO International Sdn Bhd (PICO), Borneo Convention Centre Kuching (BCCK) and Evenesis,. Exploring transformative offerings of CSR engagements, the volunteers aim to leave the national zoo compound in a better shape upon entrance than before. Therefore, a fraction of the Zoo Negara Malaysia compound shall be repainted into an interesting and vibrant atmosphere hoping to welcome more happy visitors in the future.

The ‘Lend a Hand’ CSR initiative exclusively welcomes 60 children from Rahoma Darul Fakir, the familiar faces are easily recognised as the very same group of children were also specially invited for an iftar ceremony during the holy month of Ramadhan that was held in conjunction with the Malaysia Business Events Charter, successfully gathering prominent industry players to converge on the business events industry’s way forward.

Dato’ Sri Abdul Khani Daud, CEO of MyCEB continues, “I would like to once again commend the business events industry key players for your tremendous support and effort in lending your hand and volunteering today. The nature of business events is about bringing in international delegates to our shore, which will in return benefit the country economically. Along with it comes various platforms of opportunity to integrate movements that benefit the local organisations and society. Here at MyCEB, we strongly believe that we must put equal emphasis to the thing that really matters the most, uplifting Malaysia’s status as the leading business events hub alongside environmental and social well-being. The ‘Lend a Hand’ CSR initiative carried out at Zoo Negara Malaysia is our way of initiating a small act of contribution with the aim of leaving behind a larger and everlasting impact of a better tomorrow. CSR initiatives have always been part of the business events industry’s DNA, and as the national convention and exhibition bureau, this is the area that we try to power up.” Let’s BE Greater, Together. Meet in Malaysia. 

The Meet in Malaysia @ Malaysia Business Events Week 2022 is Supported by:

1.   Asian Federation of Exhibition and Convention Associations (AFECA) 
2.   BERNAMA
3.   Business Events Council Malaysia
4.   Evenesis
5.   Karyaneka
6.   Malaysian Association of Convention & Exhibition Organisers & Suppliers (MACEOS)
7.   Malaysian Society of Association Executives (MSAE)
8.   Sabah Tourism Board
9.   Shangri-La
10. World Trade Centre (WTC) Kuala Lumpur 

The Meet in Malaysia @ Malaysia Business Events Week 2022 is in Collaboration with:

1.   Asia Convention Alliance (ACA)
2.   Destinations International
3.   Food Aid Foundation
4.   Global Association of the Exhibition Industry (UFI)
5.   Hybrid City Alliance (HCA)
6.   International Association of Exhibitions and Events (IAEE).
7.   International Association of Professional Congress Organisers (IAPCO)
8.   International Congress and Convention Association
9.   International Union of Architects (UIA)
10. Kloth Cares
11. Urbanice

About MyCEB
MyCEB was established in 2009 by Ministry of Tourism, Arts and Culture, Malaysia to further strengthen Malaysia’s business tourism brand and position for the international business events market. A non-profit organisation, MyCEB serves as a central hub to assist meeting and event planners to bid for and stage international business events in Malaysia and act as a conduit for national product development. MyCEB’s goal is to improve its rankings as an international meetings destination within International Congress and Convention Association (ICCA) and to grow business tourism arrivals to Malaysia.
 
In December 2016, MyCEB mapped out the way forward for Malaysia in business events with the launch of ‘Malaysia’s Business Events Roadmap: Charting Malaysia’s Journey to 2020 and Beyond’. In helping to power Malaysia’s knowledge and creative economy, the business events roadmap will lay the groundwork, set up and manage the platforms for collaboration and support the development of strong local hosts.
 
For more information, please visit www.myceb.com.my and follow us on www.facebook.com/MyCEB, Twitter (@MyCEB), Instagram/MyCEB and LinkedIn www.linkedin.com/company/myceb

Source: Malaysia Convention & Exhibition Bureau (MyCEB)

FOR MORE INFORMATION, PLEASE CONTACT:
Name: Farah Annesa bt Jasmi
PR & Communications
Malaysia Convention & Exhibition Bureau (MyCEB)
Tel: +603 2264 3059 
Email:  annesa@myceb.com.my

--BERNAMA