^{Signing Ceremony of Memorandum of Cooperation by Malaysia and Indonesia of the Meet in Malaysia @ Malaysia Business Events Week 2022 held at World Trade Centre Kuala Lumpur. • From Left to Right: Mr.Francis Teo – President of Malaysian Association of Convention and Exhibition Organisers and Supplier (MACEOS), YBhg. Dato’ Sri Abdul Khani Daud – Chief Executive Officer of MyCEB, YB Dato’ Sri Hajah Nancy Shukri – Minister of Tourism, Arts and Culture, YBhg. Datuk Hajah Saraya binti Arbi – Secretary General of Ministry of Tourism, Arts and Culture (MOTAC), His Excellency Hermono – Ambassador of Extraordinary and Plenipotentiary of Indonesia to Malaysia, Mr. Hosea Andreas Runkat – Chairman of Indonesian Exhibition Companies Association (IECA-Asperapi), YBhg. Dato’ Sri Datuk Wira Irmohizam Ibrahim – Board of Director of MyCEB and Protem President of Business Events Council Malaysia (BECM)}



KUALA LUMPUR, Aug 29 (Bernama) -- Malaysia Convention & Exhibition Bureau (MyCEB) proudly orchestrates the Meet in Malaysia @ Malaysia Business Events Week 2022 (MIM @ MBEW 2022), a prestigious convergence of the business events industry leading personalities. YBhg. Dato’ Sri Hajah Nancy Shukri, Minister of Tourism, Arts and Culture (MOTAC), officiating the opening ceremony that takes place at World Trade Centre Kuala Lumpur (WTCKL) on the 29 August 2022 ventures Malaysia’s step towards the future as the powerhouse of the business events industry.
 
A key part of this year’s MIM @ MBEW is the Signing of Memorandum of Cooperation (MOC) between Malaysia and Indonesia’s business events stakeholders. YBhg. Dato’ Sri Hajah Nancy Shukri, Minister of MOTAC emphasises “I would like to congratulate MyCEB for its strategic vision in initiating the MOC with our industry colleagues from Indonesia. This strategic collaboration based on common goals and assets but also celebrate differentiators will lead to new opportunities for more business events, leading to more Indonesian business events delegates to Malaysia and vice versa. Malaysia and Indonesia already have a close tourism relationship as Top 5 source markets for the other. This MOC will help increase more business events delegates for both nations”.
 
Through a Special Keynote – “Reshaping Business Events”, YBhg. Datuk Hajah Saraya Arbi, Secretary General of MOTAC indicates, “This year’s MBEW is different and special with so many industry leaders – both national and international – gracing our event and sharing their knowledge. To our global association leaders, I am delighted to note that there are 11 international associations supporting MIM @ MBEW -  thank you for joining us onsite or online. I have no doubt that business events planners know that incorporating a destination’s culture into their agenda helps foster attendee engagement. Combining this with a sustainability or inclusive focus takes it one step further. After all Malaysia has been granted a seat in the UNESCO which focuses on education, scientific, culture which can link to business events”.
 
The opening ceremony welcomes YBhg. Dato’ Sri Abdul Khani Daud, CEO of MyCEB, “MyCEB’s vision to be one of the world’s preferred international business events destinations and our mission to deliver a viable portfolio of international business events to attract business events delegates to Malaysia while enhancing the country’s profile on a global scale. This year’s MBEW aims to be the platform to drive all these. The most impactful sustainable business events advance the cause with creative ways, going beyond the traditional to integrate new opportunities designed to engage attendees, benefit and “give back” to host communities. Ultimately, being involved will help improve the products and experiences we promote to the market. This does not mean diverting from MyCEB’s role to sell and market the destination but evolving to a broader mandate”.

The Malaysia business events scenario promises a lucrative growth. While the approach for this market to be dominated is fundamentally crucial for influential and significant economic factors, Malaysia is on the rise to establish game-changing moves as the leading hub for business event activities. This event acts as the central role to hamper the growth of the business events sector by gathering the movers and shakers of the industry to grasp on latest trends that contribute to astounding measurable outcomes. It is with grave hope that through meetings like this, the floodgates of opportunities are broaden to flourish the grounds of the nations’ development in the business events industry.
 
Let’s BE Greater, Together. Meet in Malaysia.

The Meet in Malaysia @ Malaysia Business Events Week 2022 Strategic Partners

1. Asian Federation of Exhibition and Convention Associations (AFECA) 
2. Business Events Council Malaysia
3. Evenesis
4. Karyaneka
5. Kraftangan Malaysia
6. Malaysian Association of Convention & Exhibition Organisers & Suppliers (MACEOS)
7. Malaysian Society of Association Executives (MSAE)
8. Malaysia Airlines Berhad
9. Sabah Tourism Board
10. Shangri-La Kuala Lumpur
11. World Trade Centre Kuala Lumpur (WTCKL)

The Meet in Malaysia @ Malaysia Business Events Week 2022 Official media:

1. BERNAMA
2. M&C Asia

The Meet in Malaysia @ Malaysia Business Events Week 2022 is in Collaboration with:

1. Asia Convention Alliance (ACA)
2. Destinations International
3. Food Aid Foundation
4. Global Association of the Exhibition Industry (UFI)
5. Hybrid City Alliance (HCA)
6. International Association of Exhibitions and Events (IAEE).
7. International Association of Professional Congress Organisers (IAPCO)
8. International Congress and Convention Association (ICCA)
9. Union of International Associations (UIA)
10. Kloth Cares
11. Professional Convention Management Association (PCMA)
12. Urbanice

About MyCEB
MyCEB was established in 2009 by Ministry of Tourism, Arts and Culture, Malaysia to further strengthen Malaysia’s business tourism brand and position for the international business events market. A non-profit organisation, MyCEB serves as a central hub to assist meeting and event planners to bid for and stage international business events in Malaysia and act as a conduit for national product development. MyCEB’s goal is to improve its rankings as an international meetings destination within International Congress and Convention Association (ICCA) and to grow business tourism arrivals to Malaysia.
 
In December 2016, MyCEB mapped out the way forward for Malaysia in business events with the launch of ‘Malaysia’s Business Events Roadmap: Charting Malaysia’s Journey to 2020 and Beyond’. In helping to power Malaysia’s knowledge and creative economy, the business events roadmap will lay the groundwork, set up and manage the platforms for collaboration and support the development of strong local hosts.
 
For more information, please visit www.myceb.com.my and follow us on www.facebook.com/MyCEB, Twitter (@MyCEB), Instagram/MyCEB and LinkedIn www.linkedin.com/company/myceb

SOURCE: Malaysia Convention & Exhibition Bureau (MyCEB)

FOR MORE INFORMATION, PLEASE CONTACT: 
Name: Farah Annesa bt Jasmi
PR & Communications
Malaysia Convention & Exhibition Bureau (MyCEB)
Tel: +603 2264 3059
Email: annesa@myceb.com.my 
Website: www.myceb.com.my #myceb 

--BERNAMA