PUTRAJAYA, Nov 29 (Bernama) -- Dato’ Sri Dr. Abdul Khani Daud, Chief Executive Officer of Malaysia Convention & Exhibition Bureau (MyCEB) has been awarded with Doctor of Creative Arts (PhD) by the National Academy of Arts, Culture and Heritage (ASWARA).
 
Dato’ Sri Dr. Abdul Khani graduated with an MBA at Institute of Technology Australia and MBA at Oxford Learning Centre of Excellence, United Kingdom. He started his career in Tourism Malaysia and has been offered various prominent positions and as he earned his stripes, he was posted as an overseas Director to undertake global markets which include Tourism Malaysia’s offices in Australia, Singapore, South Africa and Thailand. His outstanding expertise in marketing is proven by an increase of 60% tourist arrivals from Singapore between year 2000 to 2004. During his service period from 2004 to 2006, a 45% growth for Latin America was recorded, opening the market for Argentina.
 
He was the brain behind the MyCEB’s Malaysia Business Events Strategic Marketing Plan (SMP) 2021 – 2030 that aspires to deliver transformative outcome whereby by year 2030, business events are expected to attract 5.9 million delegates, contributing to RM42.12 billion in estimated economic impact whilst creating an estimated 25,833 total job opportunities.
 
“I would like to express my deep and sincere gratitude to my research first supervisor, Prof Madya Dr Halim bin Hussin as well as our second supervisor Dr Hafizul Fahri bin Hanafi, for giving me the opportunity to do research and providing invaluable guidance throughout this research. Their dynamism, vision, sincerity, and motivation have deeply inspired me. I am extending my devout thanks to ASWARA family for their acceptance and patience during the discussion I had with them on exegesis and portfolio preparation. Thanks to fellow team at MyCEB and friends from the business events and tourism industry who shared happiness during this long journey. I sincerely hope that I make a difference in all individuals that I have mentored and have a positive influence on countless individuals as well as the business events and tourism industry,” states Dato’ Sri Dr. Abdul Khani Daud, Chief Executive Officer of MyCEB.
 
Throughout his career, Dato’ Sri Dr. Abdul Khani has been recognised as a selfless innovator and leader who has a significant influence and has received numerous positions throughout his career for his remarkable legacy, including ICCA Board of Directors Representative for Asia Pacific Region, Advisory BOD Member for Asian Federation of Exhibition & Convention Associations (AFECA), Advisory Board Member for MACEOS, Board of Trustee for Islamic Tourism Centre, Adjunct Professor at Taylor’s University, Advisor, International Journal of Business Events & Legacies at Curtin University Malaysia, just to name a few. He was also being awarded the ‘Business Events Personality’ by MACEOS last Friday.
 
Speaking on the occasion, Chief Operating Officer of MyCEB, Mr. Noor Ahmad Hamid says, “Dato’ Sri Dr. Abdul Khani is powerful yet kind and humble person. His presence in the business events industry is admirable and is a clear example of what one can accomplish with determination, sincerity, and hard work. You've inspired all of us to make dream possible and work professionally to achieve greater heights for Malaysia business events in the global space. This milestone truly is an epitome of what Iqra, as mentioned in the Al Quran, which means Read is all about, even when you are at your peak of career. Achieving a higher educational status is something one must continue to pursue.”

About MyCEB
MyCEB was established in 2009 by Ministry of Tourism, Arts and Culture Malaysia to further strengthen Malaysia’s business tourism brand and position for the international business events market. A Company Limited by Guarantee (CLBG), MyCEB serves as a central hub to assist meeting and event planners to bid and stage international business events in Malaysia and act as a conduit for national product development. MyCEB’s goal is to improve its rankings as an international meetings destination within International Congress and Convention Association (ICCA) and to grow business tourism arrivals to Malaysia.
 
In April 2021, MyCEB mapped out the way forward for Malaysia in business events with the launch of ‘Malaysia Business Events Strategic Marketing Plan 2021 - 2030’. Emphasizes on three strategic axes to expand performance namely optimisation, foresight and competitiveness. These strategic anchors are applied in implementing, planning, and monitoring all initiatives collaboratively with the industry.
 
For more information, please visit www.myceb.com.my and follow us on www.facebook.com/MyCEB, Twitter (@MyCEB) and Instagram/MyCEB 

Please click here for the photos: 

DATO’ SRI DR. ABDUL KHANI DAUD HAS BEEN AWARDED WITH DOCTOR OF CREATIVE ARTS (PHD) BESTOWED BY THE NATIONAL ACADEMY OF ARTS, CULTURE AND HERITAGE - Google Drive
 
Below is the caption for photos attached:
 
1. Dato’ Sri Dr. Abdul Khani Daud is presented the PHD certificate by Datuk Hajah Seraya Arbi, Secretary General of the Ministry of Tourism, Arts and Culture alongside Mr. Francis Teo, President of Malaysian Association of Convention and Exhibition Organisers and Suppliers (MACEOS)
 

Source: Malaysia Convention & Exhibition Bureau (MyCEB)

FOR MORE INFORMATION, PLEASE CONTACT:
Name: Farah Annesa bt Jasmi
PR & Communications
Malaysia Convention & Exhibition Bureau (MyCEB)
Tel: +603 8893 4551
Email: annesa@myceb.com.my  
Website: www.myceb.com.my #myceb 

--BERNAMA