KUALA LUMPUR, Dec 12 (Bernama) -- The Malaysian Timber Council’s (MTC) commitment to sustain the Malaysian timber industry’s strong presence in global markets and foothold as a major revenue generator under the agri-commodities sector in the country has earned the Council an esteemed recognition. MTC was awarded The BrandLaureate Brand of the Year Awards 2022 under the category of BestBrands (Nation’s Pride) for its outstanding contribution in promoting the Malaysian timber industry internationally.
 
Accepting the Award on behalf of the Council was MTC Chairman Madam Hajah Norrida Yusoff, who was beaming with joy upon receiving the award from the guest-of-honour YBhg. Tan Sri Rainer Althoff, here, on 7 December 2022. “This is such a meaningful recognition. The Council has come such a long way from its days of battling anti-tropical timber campaigns to reviving timber-based businesses during the COVID-19 pandemic,” said Hajah Norrida. “Our journey has been a long and arduous one,” she added.
 
Sharing her excitement was MTC CEO Madam Noraihan Abdul Rahman, who said MTC is honoured to be celebrated and recognised alongside top brands in the country. “This Award goes to our industry members, staff and stakeholders, who had dealt with all the business headwinds and persevered,” said Madam Noraihan. She said the BrandLaureate win will further motivate MTC as well as bolster the Council’s programmes on brand recognition and awareness.
 
“We developed our Five-Year Roadmap in 2019 which encompasses four Key Thrusts and 14 Focus Areas. Branding is one of the Focus Areas that helps timber-based manufacturers to scale up their businesses by having a brand. “MTC has been intensifying brand awareness programmes for the last two years to raise the profile of our industry and their products and the programmes have been well-received,” said Madam Noraihan. 
 

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About the Malaysian Timber Council
 
The Malaysian Timber Council (MTC) was established in January 1992 to promote the development and growth of the Malaysian timber industry globally. MTC's main objectives are to promote the Malaysian timber trade and develop the market for timber products globally, to promote the development of the industry by upgrading the industry's manufacturing technology base, to augment the supply of raw materials, to provide information services and to protect and improve the Malaysian timber industry's global image. Further information on the Council’s activities can be obtained from www.mtc.com.my  

Issued by the Malaysian Timber Council

SOURCE: Malaysian Timber Council

FOR MORE INFORMATION, PLEASE CONTACT:
Name: Ms. Lau Li Har
Strategic Planning & Corporate Communications Division (SPCD)
Tel: 03-9281 1999, Ext: 700
Email: lau@mtc.com.my

Name: Ms. Sharmila V
Strategic Planning & Corporate Communications Division (SPCD)
Tel: 03-9281 1999, Ext: 702
Email: sharm@mtc.com.my

--BERNAMA