KUALA LUMPUR, Dec 13 (Bernama) -- Agrobank has clinched three prestigious awards for its excellent and outstanding public relations campaigns and initiatives at the Malaysia Public Relations Awards 2022 (MPRA 2022) held on Friday.
 
The three awards are: (i) the Best Public Affairs Award for the public relations (PR) initiatives and achievements during the Malaysia Agriculture, Horticulture, and Agro Tourism Exhibition 2022 (MAHA 2022); (ii) the Best PR-Led Integrated Campaign Award for its National Day Campaign themed #Berbudi; and (iii) the Best Financial Community Award under its flagship financial literacy programme called ‘Program Celik Wang’.
 
Commenting on the winning initiatives, Dato’ Tengku Ahmad Badli Shah Raja Hussin, President / Chief Executive Officer of Agrobank said, "We are honoured to receive the awards for two consecutive years by the Public Relations and Communications Association (PRCA) Malaysia under the MPRA 2022. With the goal of transforming agriculture and going beyond banking in mind, Agrobank strives to provide the best financial solutions and a holistic approach to its products and services through its ongoing tactical communications plans and public relations campaigns."
 
"These awards are a tribute to the work and commitment of the entire Marketing & Communications team at Agrobank. Importantly, this recognition is an excellent reflection of our efforts in leveraging a multi-channel, multi-pronged approach in seeding out core messages and value at the Bank level, not only via media platforms, but also through various grassroot channels and initiatives, centred on showcasing the transformation of the agriculture sector and food security in Malaysia," he added.
 
"Embedded in our DNA, these awards are a testimony to Agrobank's exceptional and unique approach in fulfilling our essential role and determination to support the agriculture sector and develop the socio-economic status of the unserved and underserved communities.”
 
“Moving forward, Agrobank will continue to develop strategies and strengthen our developmental role as a Development Financial Institution (DFI) to drive the agriculture sector’s economic development by supporting viable agribusinesses and interlinked processes along the value chain through our agrifinance products and services," added Dato’ Tengku Ahmad Badli Shah.
 
At the award ceremony, the Best Public Affairs Award under Corporate Category honours the most effective use of public affairs channels and platforms by looking for evidence of work in research, media relations, grassroots community activity, and lobbying through earned media.
 
Meanwhile, the Best PR-Led Integrated Campaign Award recognises an initiative led by an in-house public relations team that successfully used at least three different channels by strategically planning the role of public relations in the campaign's conceptualization, development, and execution.
 
As for the Best Financial Community Award, it honours the most effective ongoing campaign in the financial sector, by concentrating on work that is primarily targeted at financial industry audiences and stakeholders.
 
The awards were received by its Senior Vice President of Marketing & Communications, Rosdi Effendi Mohammed Effendi in a ceremony held in the Aloft Kuala Lumpur Sentral on Friday.
 
MPRA are the industry awards organised by the PRCA Malaysia, an organisation dedicated to fostering public relations excellence, to recognise successful campaigns of organisations and PR consultancies, as well as individuals that define the cutting edge of work in the public relations arena.

ABOUT AGROBANK
 
AGROBANK is a leader in agriculture financing and values-based banking based (VBI)* in Malaysia. Established in 1969, Agrobank is actively involved in charting the growth and development of Malaysia’s agriculture industry by offering shariah compliant products and solutions across various customer segments including micro, small, medium, and large retail, and business customers. Agrobank is a full-fledged Islamic bank since 1st July 2015.
 
As a market driven, customer centric DFI (Development Financial Institution) with a primary focus on strengthening the agriculture sector in Malaysia, Agrobank strikes an equal balance to its developmental and commercial roles to benefit the agriculture sector. Agrobank provides a comprehensive repertoire of financing solutions for the agriculture community; that includes upstream activities related to primary food and commodities-based agriculture activities to downstream activities such as processing, marketing, and distribution of agricultural products.
 
Agrobank also offers retail banking financing solutions to improve the well-being of the agriculture community. This is done through its network of 207 touchpoints which include 140 branches and 67 banking touchpoints.
 
In 2019, Agrobank celebrated its golden jubilee Anniversary, as it marks 50 years of its proud establishment developing the agro industry.
 
www.agrobank.com.my

*VBI or value-based intermediation is an initiative by Bank Negara Malaysia (BNM) which aims to improve the products and services offered by Islamic financial institutions towards a better facilitation of entrepreneurship, community well-being, sustainable environment, and economic growth, without compromising on shareholders’ returns

Issued by Corporate Communications Department, Agrobank

SOURCE: Agrobank

FOR MORE INFORMATION, PLEASE CONTACT:
Name: Shahreen Rahim
Section Head of Public Relations
Corporate Communications Department, Agrobank
Tel: 03-2731 1660 (ext 1660) / +6012-943 6217
Email: shahreen.rahim@agrobank.com.my
 
Name: Syarifah Syameen Syed Johari
Senior Executive, Public Relations
Corporate Communications Department, Agrobank
Tel: 03-2731 1652 / +6012-310 1766
Email: syameen@agrobank.com.my
 
--BERNAMA