PUTRAJAYA, Jan 6 (Bernama) -- The year 2022 saw Malaysia Convention & Exhibition Bureau (MyCEB) together with the industry partners stage 152 business events that include meetings, conventions, exhibitions, corporate incentives, and international sporting events for Malaysia despite the unprecedented crisis due to the pandemic. MyCEB managed to bring in an accumulative total of 402,320 delegates to the country out of which, 92,000 were international. The estimated economic impact generated from this year is at some RM1.23 billion, an upturn indication that the business events industry is picking up pace for recovery.
Ushering 2023, MyCEB along with the industry stakeholders are ready to stage 35 business events activities atleast for now, anticipating to welcome over 40,000 local and international delegates thus translating into RM390 million in estimated economic impact. Moving forward, as the national bureau welcomes a fresh year of opportunities and successful trail ahead, MyCEB has successfully secured future events to be hosted from the year 2023 – 2030. With 88 business events activities in the pipeline, Malaysia is expecting to welcome 104,834 delegates with an estimated economic impact of RM1.47 billion to the country’s economy. Unveiling this journey with MyCEB’s enticing packages and offerings, the numbers recorded are forecasted to increase reflecting a positive momentum for Malaysia.
“As Malaysia’s business events industry experience significant shift towards the implementation of new trends to meet up with the current demands, MyCEB together with the industry professionals stayed cautiously optimistic to plan qualifying events and adapt to lingering uncertainties. The solid pipeline of events that Malaysia has managed to anchor in 2022 and beyond reflects the event organisers' unwavering confidence in the country's fundamentals, highlighted by its vibrant business culture, excellent infrastructure, stable government, and stellar track record in hosting high-quality events,” says Dato’ Sri Dr Abdul Khani Daud, CEO of MyCEB.
MyCEB is seeing strong bookings for business events activities in 2023 which has witnessed a major boost for its enhanced incentive programme for international business events groups. Riding on that momentum, MyCEB will continue to emphasise on five main segments in the business events industry namely, Meetings, Incentives, Conventions, Exhibitions and International Sporting Events. To strengthen the five segments of core focus, it is in the national bureau’s framework to re-appoint MyCEB representatives for the China, India, Republic of Korea and ASEAN market to explore global opportunities in business events and add value to business interactions that better understand competitive advantages and value chain.
Keeping up with the latest trends of this evolving industry, MyCEB is proud to announce the annual participation of international meetings and tradeshows, and this year, we will take part in Asia Pacific Incentives and Meetings Event (AIME) Australia, IMEX Frankfurt, The Meetings Show London, IMEX America and IBTM World Barcelona, which encourages the business events industry to innovate and anchor quality events in Malaysia.
“As we remain to be the pillar of strength to the industry, MyCEB will also continue to offer various assistance schemes to attract business events to Malaysia and moving forward, we aim to map Malaysia a return to pre-pandemic levels within one to two years for business activities with in-person attendance. Business events will be at the height of the competition, and we are happy to share that Malaysia is gunning for prominent international shows for it is our aim to bring home the next World Expo and business events equivalent as such,” Dato’ Sri Dr. Abdul Khani Daud added.
Strategic collaboration will continue to be the key to our blood stream in order to maneuver this propelling high-yield market. Therefore, MyCEB will proceed to host meetings with its key industry stakeholders by optimising our package offerings such as the Meet in Malaysia Campaign as well as through industry recognition. To reinforce focus, the Bureau is esteemed to celebrate the extraordinary resilience, innovation and dedication shown by business events stakeholders through industry award recognitions, business event luncheons as well as training programmes and certifications all of which to be announced throughout this promising year as MyCEB prepares to welcome more international delegates back to Malaysia.
ABOUT MyCEB MyCEB was established in 2009 by Ministry of Tourism, Arts and Culture Malaysia to further strengthen Malaysia’s business tourism brand and position for the international business events market. A Company Limited by Guarantee (CLBG), MyCEB serves as a central hub to assist meeting and event planners to bid and stage international business events in Malaysia and act as a conduit for national product development. MyCEB’s goal is to improve its rankings as an international meetings destination within International Congress and Convention Association (ICCA) and to grow business tourism arrivals to Malaysia.
In April 2021, MyCEB mapped out the way forward for Malaysia in business events with the launch of ‘Malaysia Business Events Strategic Marketing Plan 2021 - 2030’. Emphasizes on three strategic axes to expand performance namely optimisation, foresight and competitiveness. These strategic anchors are applied in implementing, planning, and monitoring all initiatives collaboratively with the industry.
For more information, please visit www.myceb.com.my and follow us on www.facebook.com/MyCEB, Twitter (@MyCEB) and Instagram/MyCEB
SOURCE: Malaysia Convention & Exhibition Bureau (MyCEB)
FOR MORE INFORMATION, PLEASE CONTACT:
Name: Farah Annesa bt Jasmi
PR & Communications
Malaysia Convention & Exhibition Bureau (MyCEB)
Tel: +603 8893 4521
Email: annesa@myceb.com.my W: www.myceb.com.my #myceb
--BERNAMA 
