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AXA PARTNERS WITH FIRE FIGHTER INDUSTRY TO OFFER HOME CONTENT PROTECTION
Tuesday 31/01/2023
KUALA LUMPUR, Jan 31 (Bernama) -- AXA Affin General Insurance Berhad (AXA) and Fire Fighter Industry Sdn Bhd (FFI), Malaysia’s leading fire safety company, have entered into a strategic partnership to provide home content insurance exclusively to FFI customers in Malaysia.
With home being the single largest asset of most Malaysians, AXA has always been committed towards empowering local homeowners with the right coverage they need to protect not just their home, but also their valuable belongings.
Jeremy Yeap, Chief Retail Officer of AXA, stated that this partnership with FFI marks yet another milestone towards empowering more Malaysians with better home contents protection through omni-channel partnerships.
“Many homeowners in Malaysia merely insure their home against fire and other perils under the mandatory requirement of their housing loan, without knowing that it only covers their building and not their home contents. With this meaningful partnership with FFI, we can drive greater awareness on the importance of home content insurance and encourage more customers to get covered,” Jeremy said.
Bringing together AXA’s insurance expertise and FFI’s wide customer network, the tie-up will provide an efficient ecosystem that benefits customers with affordable yet comprehensive home content protection, otherwise known as SmartHome Optimum Enhanced Home Contents All Risks plan. - Covers loss or damage of home contents due to all types of perils including riot, strike and malicious damage, accidental damage, theft without signs of forcible entry
- Flexible plans based on customer’s needs and budget
- Affordable premium
- Complimentary benefits such as loss of money due to theft, cost of replacing locks/keys, cost of replacing legal documents and more
Brian Soo, Chief Innovation Officer at Fire Fighter Industry Sdn. Bhd. said, “Our customers that we’ve built over the years are people who are more safety conscious and we believe this partnership will give value to our customers, and potential customers.”
Established in 1974, FFI is a manufacturer of fire extinguishers and a one stop fire safety service provider. It is the only Malaysian fire extinguisher manufacturer with both ISO 9001 and ISO 14001 accreditation and strives towards the mission of fireproofing Malaysia through comprehensive fire safety products and services. Since 2019, FFI has focused on being more consumer-centric by having a direct-to-consumer model for products and services related to safety. FFI is the first fire safety company to be available online and has since seen themselves as being #1 on all major ecommerce platforms.
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