The MarTech consultancy reports over 30% growth in revenue in 2022 and strengthens its commitment to privacy-centric advanced data solutions with brand refresh

SINGAPORE and HONG KONG, Feb 15 (Bernama-GLOBE NEWSWIRE) -- fifty-five, a global MarTech consultancy that empowers brands to unite and fully optimize siloed data across all channels to drive business results, today unveiled record setting growth for 2022 and an expanded suite of offerings to help companies drive data-driven privacy-centric solutions. This evolution comes with a new visual identity and website at www.fifty-five.com.

The company reported revenue growth of more than 20% in APAC and over 30% globally in 2022. Driven by client demand for data expertise, the firm continues to recruit – with 50 new hires globally since the beginning of 2023 – and is projected to meet aggressive growth targets this year. Since its founding in 2010, the company has grown rapidly to become a leader in marketing and technology consulting, advising over 400 active clients amid constantly evolving privacy regulations and compliance issues within the industry. The data company now operates in New York, Paris, London, Geneva, Milan, Shanghai, Hong Kong, Shenzhen, Taipei and Singapore.

"The APAC region is a kaleidoscope of digital maturity levels, platforms and technologies, regulations and consumer trends,” said Cedric Delzenne, Managing Director APAC. “With a unique, fit-for-purpose approach to data-driven solutions and a relentless commitment to excellence, fifty-five has built a solid reputation in APAC. Our new visual identity embodies very well this drive to aim higher, helping our clients navigate through increasingly complex, fast-changing environments.”

fifty-five’s expanded product offering will continue to help brands analyze their data holistically and revolves around the consultancy’s core business: data and AI. Divided into four blocks of services, fifty-five's expertise is built around:

· Strategy consulting, including management of internal organization and skills development for its clients.
· Cloud services, with support for data engineering (infrastructure and DataOps), but also for Data Science projects (algorithms, development of customized AI systems, etc.) and data governance.
· Media consulting, including cookieless measurement strategies, marketing mix models and incrementality testing
· Customer experience, including privacy-first strategies, conversion rate optimization, and the implementation of customer data platforms (CDP).

In addition to its commitment to continued innovation in its core business offering, fifty-five is also continuing to produce new quantifiable data on the green-impact of marketing campaigns to drive change within the industry.

According to estimates from an open source study published by fifty-five in 2022, a single digital campaign can generate more than 70 tons of CO2eq, the equivalent of the carbon footprint of about seven people for a year. Global warming due to human activity requires all businesses to reduce their carbon footprint. However, the reality of this situation faces a major obstacle: the lack of accurate and reliable data on the real carbon "cost" of goods and services. As part of its CO2 reduction commitment, the consultancy also pledges to raise awareness and train all of its employees on understanding energy and climate constraints and solutions in terms of digital sobriety, eco-design and digital accessibility.

About fifty-five
As a part of The Brandtech Group, fifty-five is a data company that helps brands collect, analyze and activate their data across paid, earned and owned channels to increase their marketing ROI and improve customer acquisition and retention. Headquartered in Paris with offices in London, Hong Kong, New York, Shanghai, Geneva, Shenzhen, Taipei, Singapore and Milan, the data company was named by Forbes as one of the world’s best management consulting firms in 2022, owing to its unique approach that blends consulting, operational and technology expertise.

MEDIA CONTACT
Aqilah Natarajan, Tier One Partners
anatarajan@wearetierone.com

Source: fifty-five

--BERNAMA