Mesra Retail and Café Sdn. Bhd. continued to drive and deliver commendable results in the non-fuel business segment with an increase in revenue by 24 per cent, exceeding market and sector growth. The year in review saw a rapid expansion of Mesra own-label products, which contributed 10 per cent of the total chargeable sales on the back of encouraging customer demand. The business also achieved a key milestone through the launch and expansion of its F&B brand, Café Mesra, which has operationalised more than 50 outlets Peninsular Malaysia since its launch in July 2022.
Setel continued to execute its strategies in four areas namely, fuel, mobility, e-commerce and fintech. To increase fuel adoption at PETRONAS retail stations, Setel launched its Apple watch app and rolled out new features such as Cardless SmartPay, One Tap Fuelling and Setel Lite. Setel achieved an all-time-high Gross Merchandise Value (GMV) of RM1.8 billion, which is an 80 per cent increase from 2021.
For mobility, Setel introduced on-demand auto services where users can renew road tax or purchase insurance directly from the app and be rewarded with Mesra points. This roll-out has increased the customer’s average share of wallet by 38 per cent against 2021 from cross-selling of non-fuel products to fuel customers. Setel also partnered with JomCharge and Gentari to provide greater convenience to EV customers, covering more than 49 charging points.
Setel’s PETRONAS Shop registered more than 100 per cent growth in GMV against 2021 to RM25 million with new product offerings. Furthermore, PETRONAS Shop ventured into a minimum viable product (MVP) to test the Singapore market in December 2022.
“The remarkable business results underscores our commitment in delivering high-quality offerings to make our customers’ everyday lives simpler and better. Whilst we remain cautious about the challenges that global headwinds may pose, we are confident and optimistic in our ability to adapt and navigate through them successfully,” added Azrul.
Issued by
PETRONAS Dagangan Berhad SOURCE: PETRONAS Dagangan Berhad
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--BERNAMA