(From Left to Right) Elaine Chia, Asia Pacific CEO of Comexposium ; YB Tuan Chan Foong Hin , Deputy Minister of Agriculture and Food Security; Nicolas Trentesaux , CEO of SIAL Network● Salon International de l'alimentation Network, or better known by its French acronym SIAL (pronounced as sai-uhl) Network, is a key brand under global leading event organiser, Comexposium.
● The Inaugural Food & Drinks Malaysia (FDM) by SIAL hosted 450 local and international brands, 10,000 trade visitors from 22 countries over three days at MITEC, Kuala Lumpur.
● The KANTAR SEA Insights FOOD 360 2022 whitepaper report provided valuable analytics predominantly from Malaysia and Indonesia on F&B trends.
KUALA LUMPUR, July 5 (Bernama) -- The highly anticipated Inaugural
Food & Drinks Malaysia (FDM) by SIAL, the premier trade fair for the food and beverage industry, successfully kicked off today at MITEC (Malaysia International Trade & Exhibition Centre) today. The official launch ceremony was graced by Deputy Minister of Agriculture and Food Security, YB Tuan Chan Foong Hin.
The three-day trade fair featured a diverse range of 450 local and international brands from 22 countries, with the intention to explore opportunities in the food and beverage sectors, seafood and fishery, food technology with a special feature in alternative proteins and spice and condiments, and halal foods. FDM by SIAL also provides a platform for visitors to engage with the latest food innovations and trends, and gain insights into the halal value chain and related segments.
Elaine Chia, Asia Pacific Chief Executive Officer of Comexposium, expressed pride in introducing SIAL Network’s debut in Malaysia, contributing to the vibrant food trade exhibition scene in the country and regionally.
“With Malaysia’s strong economic standing and renowned for its diverse and multicultural culinary culture, our first edition of Food & Drinks Malaysia (FDM) welcomes 450 local and international brands and 10,000 trade visitors from 22 countries over three days, showcasing the industry’s best and fostering valuable business connections,” she said.
Salon International de l'alimentation Network, or commonly known by its French acronym SIAL (pronounced as
sai-uhl) Network, is a key brand under Comexposium. With its headquarters based in France,
Comexposium is one of the leading event organisers worldwide and operates in 30 countries, owns 67 exhibition brands, and annually hosts more than 3.5 million visitors and 48,000 exhibitors.
SIAL Network is a globally recognised trade fair specialising in food-related trends and innovation. Established in France in 1964, the SIAL Network has carved a name for itself as ‘
The Global Food Marketplace’ -- serving as a platform for connecting and facilitating business within the international food community.
Nicolas Trentesaux, Chief Executive Officer of SIAL Network, highlighted SIAL Network’s role as an international network and business hub for F&B trade players, offering valuable industry insights, and fostering significant and meaningful connections within its communities.
“Through our network of trade shows, we have built a strong understanding of the global food market dynamics and market intelligence. We are extremely well versed in spotting trends and discussing topics that shapes the food industry. For Food & Drinks Malaysia, we have partnered with Kantar Malaysia to further scrutinise on food industry trends in Malaysia and Southeast Asia region through the 2022 Food 360 data.”
During the launch, Trentesaux shared topline insights extracted from the
KANTAR SEA Insights FOOD 360 2022 whitepaper report. The study was conducted across 11 countries with a focus on Southeast Asia, China, and India, providing valuable analytics predominantly from Malaysia and Indonesia, shedding light on notable food trends.
The report revealed interesting insights:
● An increase from 69% to 71% in perception of consumers towards food products as a form of modest luxury or a means of pleasure;
● Significant increase from 83% to 92% in demand for organic food in Malaysia and Indonesia, as compared to the rest of the world since 2020;
● The willingness of consumers in Malaysia and Indonesia to pay more for healthier food options; and
● Desire for food actors to reduce plastic usage and environmental pollution.
The Fair also featured various notable activities, including --
● A two-day Food Conference themed ‘The Next Frontier’, where industry delegates and stakeholders gathered to discuss on disruptive protein technology being a new source of sustainable food solutions;
● The Future Food & Agriculture Pavilion by Impact Circle which showcased local and foreign startups conducting food technology demonstrations and pitching to potential investors; and
● The Regional Halal Forum which brought together representatives from Australia, Indonesia, Japan, Thailand, and Malaysia to share insights on halal legislation, certification processes, and the halal transformation map of each country.
Visitors were also treated to cooking demonstrations of authentic Sarawak food by Madam Jasbir Kaur, who was the Runner-up in MasterChef Asia 2015.
The Inaugural FDM by SIAL 2023 was supported by the Malaysia Convention & Exhibition Bureau (MyCEB), with Sin Chew Daily and World of Buzz as Official Media Partners, and AirAsia Ride as Official E-Hailing Partner.
About Food & Drinks Malaysia (FDM) by SIALFood & Drinks Malaysia by SIAL is poised to be the leading food and beverage exhibition in Malaysia and around the region – providing a focused platform for the industry towards market entry to the gateway of Asia’s food capital, i.e. Malaysia. The premier F&B trade fair offers a unique experience to meet, establish new business networks with related businesses and services, and learn through customised knowledge-based sessions on topics relating to the industry.
To stay updated on FDM’s latest news and developments, follow the official digital and social media platforms at:
Website:
https://www.fooddrinksmalaysia.com/Facebook:
https://www.facebook.com/FDMbySialInstagram:
https://www.instagram.com/fdm.bysial/LinkedIn:
https://www.linkedin.com/company/fdmbysial/ About ComexposiumComexposium is one of the world’s leading event organizers. Globally,
it hosts more than 135 B2B and B2B2C events across many different sectors, significantly in agriculture, construction, fashion, food, health, leisure, real estate, retail, security, students, tourism, and works council. At events, in over 30 countries, Comexposium welcomes more than
3.5 million visitors and 48,000 exhibitors annually. Headquartered in France, Comexposium’s employees and sales network operate in 20 countries and
aims to be seen as the place to be, building bridges between people and business. For more info, visit
https://www.comexposium.com.
About Salon International de l'alimentation Network (SIAL Network)With an international presence, more than 50 years’ experience, and combining its global knowledge with the local approach of its market, the SIAL Network has become a world benchmark for food industry players. It hosts thousands of companies from over 109 countries and attracts a live community of more than 365,800 buyers including 100% of the retail industry. For more information, visit
https://www.sial-network.com.
Source: Junzi Communications
FOR MORE INFORMATION, PLEASE CONTACT:
Junzi Communications
Name: Peggy Cheah | WaiQuan Wong
Email: media@thejunzi.com
For collaborations and partnerships, contact:
Comexposium
Name: Chong Nin
Email: marketing@fooddrinksmalaysia.com 
