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September 06, 2024 -Friday

 
  MYEONGDONG TOPOKKI FORGES DYNAMIC PARTNERSHIPS TO CATALYZE EXPANSION IN SOUTHEAST ASIA

Monday 28/08/2023



Table
Founder and Chief Executive of MyeongDong Topokki, Vincent Lua taking picture with the two Franchisee from Indonesia after the MOU signing ceremony.


JAKARTA, Aug 28 (Bernama) -- MyeongDong Topokki, the #1 Fast Casual Korean Restaurant chain has solidified groundbreaking Memorandums of Understanding (MOUs) with two prominent partners: PT INTI NYA GROUP and PT Brother Maju Jaya. These agreements mark a significant stride in MyeongDong Topokki's international expansion journey, underscoring the brand's appeal and its commitment to providing exceptional dining experiences.

In a strategic move that echoes MyeongDong Topokki's resounding popularity, PT Inti Nya Group has secured the coveted rights for the Jakarta Multi Unit Franchisee, encompassing a staggering 10 outlets. The remarkable investment of RM 5 Million (IDR 16,596,395,000) bears witness to the confidence both parties have in the brand's allure and its potential to captivate the Indonesian market.

Simultaneously, MyeongDong Topokki has joined hands with PT Brother Maju Jaya for the Batam Area Franchisee, comprising 2 outlets. This partnership exemplifies the brand's versatility and its ability to cater to diverse tastes. The investment of RM 1 Million (IDR 3,319,279,000) reaffirms the brand's commitment to delivering top-tier culinary experiences, even in the most specific markets.

"We are thrilled to be collaborating with PT Inti Nya Group and PT Brother Maju Jaya," stated Vincent Lua, Founder & CEO of MyeongDong Topokki. "These partnerships represent a significant milestone for MyeongDong Topokki, as we bring our signature Korean flavors to an even wider audience. With these esteemed partners, we are confident in our collective ability to redefine the culinary landscape and create lasting memories for our patrons."
 
The partnerships are poised to not only revolutionize the local dining scenes but also drive economic growth, generate employment opportunities, and contribute to Indonesia's vibrant food and beverage sector. MyeongDong Topokki's as a trend setter and innovative Korean Food brand, pair well with the expertise and strategic prowess of PT Inti Nya Group and PT Brother Maju Jaya to sets the stage for an exciting chapter in Southeast Asia's culinary narrative.

About MyeongDong Topokki

MyeongDong Topokki (MDT) is a franchise-based leading Fast Casual Korean Restaurant chain from Malaysia. Established in 2014, MyeongDong Topokki is the #1 Fast Casual Korean Restaurant Chain in SEA, the brand envisions bringing innovative, trendy, and quality Korean food to every town and city. 

Source: Malaysian Franchise Association (MFA)

FOR MORE INFORMATION, PLEASE CONTACT: 
Email: rainilim@cravitogroup.com 

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