In collaboration with Yulina, motorbike racer

KUALA LUMPUR, Aug 29 (Bernama) -- In an ongoing commitment to promote motorcycle road safety and responsible riding practices, Berjaya Sompo Insurance Berhad (“Berjaya Sompo”) launched its “Ride Safe with Berjaya Sompo Insurance” campaign. The campaign features Yulina, a motorbike racer who shares her journey towards becoming a racer, emphasising the importance of safe and responsible riding. The campaign aims to set a positive example for illegal motorcycle enthusiasts by advocating for responsible behaviour on and off the road. Furthermore, it is an integral part of Berjaya Sompo’s collaboration with the Yamaha Racing Team as the main sponsor for the Sompo Yamaha Y16ZR Race Masterclass at the 2023 Malaysian Superbike Championship (MSBK) and the official sponsor of the AEON Credit Service Yamaha 135LC Tekhne Challenge at the 2023 PETRONAS Malaysian Cub Prix (MCP) Championship. 
 
Chief Executive Officer of Berjaya Sompo, Mr. Tan Sek Kee said, “Our focus is to encourage individuals to choose a legal platform which is the racetrack to showcase their talents and skills. In Malaysia, motorcycles are a popular mode of transportation and the number of fatalities and road accidents involving motorcyclists is alarming and needs to be addressed effectively. Hence, we are committed to fostering a culture of excellence, safety, and responsibility within the motorcycle community. By equipping riders with the knowledge and skills they need, we believe we can significantly reduce accidents and contribute to developing a safer road environment."

The highlight of the ‘Ride Safe with Berjaya Sompo Insurance’ campaign is the Snap & Win contest, inviting motorcycle enthusiasts to participate and make a difference. Running from 8 August to 8 September 2023, participants are encouraged to capture their most stylish moments with their motorcycles, helmets, and safety gear. To enter, participants should share their photos along with a caption explaining why insurance and safe riding practices are crucial for every rider.

Prizes await the most compelling and creative entries, including a full-face helmet, merchandise and two paddock passes for the Malaysian Superbike Championship (MSBK) or the PETRONAS Malaysian Cub Prix (MCP) Championship. The contest serves as an opportunity for riders to showcase their style and contribute to promoting motorcycle road safety.

For more information about the campaign, contest details and SOMPO Motorcycle Insurance, visit https://www.berjayasompo.com.my/.

Image:
https://drive.google.com/drive/folders/1O9qQLhfPUl-f-gUgq_5PvwqyIy09Yxlz?usp=sharing

SOURCE: Berjaya Sompo Insurance Berhad

FOR MORE INFORMATION, PLEASE CONTACT:
Name: Samantha Onn
Manager
PR and Communications 
Berjaya Sompo Insurance Berhad 
Tel: +6018 – 272 7221
Email: hmonn@bsompo.com.my 

Name: Samantha David
Assistant Manager
PR and Communications 
Berjaya Sompo Insurance Berhad 
Tel: +6016 – 314 1085
Email: samantha.david@bsompo.com.my 

--BERNAMA