Shah Alam- ZING Eat and Les Copaque Productions to Offer An Immersive "Upin & Ipin" Virtual Dining Experience

KUALA LUMPUR, Sept 12 (Bernama) -- In a strategic partnership that blends culinary innovation with an iconic Malaysian intellectual property, ZING Eat Sdn. Bhd. and Les Copaque Productions have signed a term sheet as a momentous first step toward collaboration on a range of exciting "Upin & Ipin" virtual dining brands.
 
ZING Eat Sdn. Bhd. (“ZING”) is a Food and Technology Company, dedicated to revolutionizing the culinary landscape through innovative solutions and technology-driven experiences. As a trailblazer in the Food & Beverage (F&B) industry, ZING is at the forefront of utilizing Generative-AI to transform the way F&B brands operate and engage with their customers.
 
"Creating virtual food brands around the 'Upin & Ipin' universe is a great opportunity," exclaimed Eu-Jinn Chan, Vice President of ZING. "We are excited to partner with Les Copaque in exploring new avenues for creativity and innovation with this cherished homegrown brand.”
 
Creators of “Upin & Ipin”, Les Copaque Productions (“Les Copaque”) is a creative powerhouse in the animation industry, renowned for their exceptional 3D animations that have gained international recognition. With a legacy spanning close to two decades, Les Copaque has consistently delivered captivating content that transcends cultural boundaries. Through their iconic creations, Les Copaque has earned a reputation for crafting endearing characters that not only entertain but also impart meaningful life lessons.
 
"The essence of 'Upin & Ipin' is rooted in community, diversity, and family," shared Haji Burhanuddin Md. Radzi, Managing Director of Les Copaque. "Our collaboration with ZING Eat is an exciting one as we look towards new ways to engage and serve fans of ‘Upin & Ipin’ both new and old. Together, we aim to create food brands that not only serve delectable food but also capture the character of the 'Upin & Ipin’ identity.”
 
The ‘Upin & Ipin’ virtual brands will find their home in 11 ZING Food Hubs - online and offline fulfillment centers that are strategically located across the Klang Valley. Customers will have access to the virtual brands via ZING’s partnered 3rd Party Delivery platforms such GrabFood and the likes. Additionally, as ZING offers catering services for existing brand partners, a customized and branded ‘Upin & Ipin’ catering service is also in the works with the aim of delivering a bespoke brand experience to customers regardless of location.
 
This exciting venture sets a new standard for the intersection of food and entertainment, creating another avenue for families, foodies, and fans to indulge in quality cuisine while soaking in the charm of the Upin & Ipin universe. Furthermore, with ZING’s plans to expand into foreign markets, these ‘Upin & Ipin’ virtual brands stand to be introduced in Singapore, Indonesia, and other regions in the future.

About ZING Eat Sdn. Bhd.
ZING Eat Sdn. Bhd. is a trailblazing Food and Technology Company at the forefront of transforming the F&B industry. By harnessing the power of Generative-AI and tech-driven solutions, ZING Eat is reshaping operations, enhancing customer experiences, and empowering F&B brand owners to thrive in a dynamic market.

Website: https://zingventures.co/

About Les Copaque Productions Sdn. Bhd.
Les Copaque Productions stands as a creative force in the animation field, celebrated for delivering high-quality 3D animations with a global reach. Their hallmark creation, "Upin & Ipin," encapsulates invaluable life lessons through the adventures of the eponymous twin brothers, captivating audiences worldwide.
 
Website: https://lescopaque.com/ 

SOURCE : Les Copaque Productions Sdn. Bhd.

FOR MORE INFORMATION, PLEASE CONTACT:
Name: Nurulhuda Bt Datuk Sharabuddin
HR Manager & Event Coordinator
Les' Copaque Production
Tel: 03-5511 8089
Fax: 03-5511 8086 

--BERNAMA