Overwhelming Response to Malaysia’s Premier Cashless Campaign – 6 Winners Take Home Perodua Bezza Cars and Year-Long Grocery Supplies

KUALA LUMPUR, Dec 4 (Bernama) -- Payments Network Malaysia (PayNet), the backbone of Malaysia’s digital payment infrastructure, hosted a spectacular prize giving ceremony for the successful "BeRAYA dengan MyDebit Campaign 2023" at VE Hotel, Bangsar South. This groundbreaking campaign, which was held from April 7 to June 30, 2023, marked a significant milestone in PayNet’s efforts to increase cashless payment adoption in the grocery store segment and promote the widespread usage of MyDebit among Malaysian consumers.

Key Collaborations for a Cashless Future

In an unprecedented move, the "BeRAYA dengan MyDebit Campaign 2023" united six of MyDebit’s key grocery merchants, namely Giant Malaysia, MYDIN, Econsave, The Store Group, Billion Group, and Tunas Manja Group (TMG) – under one umbrella. This collaboration symbolises a concerted effort towards fostering a cashless society in Malaysia.

Empowering Consumers with Attractive Rewards

The campaign encouraged customers to embrace cashless payments by offering enticing rewards. Customers spending a minimum of RM50 with their MyDebit ATM cards at any of the participating merchant outlets were eligible to win one of the six Perodua Bezza cars and 1-year grocery supplies worth over RM400,000.

The 6 lucky winners are Muhamad Fikri Herman (customer of Giant Malaysia), Noorlizawati Ahmad (customer of MYDIN), Siti Norshafirah Mohd Fikri (customer of Econsave), Chan Kuan Fong (customer of The Store Group), Muhamad Zaid Mohd Zduki (customer of Billion Group), and Masliah Ahmad Salikin (customer of TMG). The grand prize winners, hailing from various Malaysian states, exemplify the campaign's extensive reach.

Siti Norshafirah, from Johor said: “Thank you PayNet and Econsave! Using MyDebit is very easy and convenient, and it is always my best choice of payment for grocery shopping. Going cashless gives a whole new meaning to my family now!”

Muhamad Zaid, from Pahang, who was delighted with his win said: “I am very happy! I never expect going cashless can win a brand-new car! Going cashless is much convenient and safer than carrying cash.”

Chan Kuan Fong, from Perlis added: “I am so thankful having the chance to win this grand prize by using cashless payment. To eternally cherish the memory of winning this car, I plan to out with a “BeRAYA dengan MyDebit” sticker as a lasting reminder, ensuring that the joy and achievement of this moment stay with me always.”

A Resounding Success

The prize giving ceremony, graced by Senior Director, Commercial Division of PayNet, Azrul Fakhzan B. Mainor and representatives from the 6 merchant partners, celebrated the overwhelming response to the campaign. With over 32,000 entries, the campaign not only rewarded customers but also highlighted the growing preference for cashless payments among shoppers with over 8 million transaction counts during the 3-month campaign period.

“We are so grateful to our valued customers for their participation in the campaign and to our merchant partners for their continuous support in promoting cashless payment. The success of this campaign is a testament to PayNet’s ongoing efforts to increase cashless awareness and adoption, as well as to create a more inclusive digital financial landscape for Malaysian.” said Azrul Fakhzan.

Continuing the Journey Towards Digitalisation

PayNet remains committed to its vision of empowering Malaysia's digital economy. With a comprehensive suite of retail payment solutions like DuitNow, JomPAY, FPX, MyDebit, and IBG, PayNet is at the forefront of promoting a secure, efficient, and innovative payments ecosystem for all Malaysian.
 
About PayNet

Payments Network Malaysia (PayNet) is the national payments network and central financial infrastructure for Malaysia with the vision to empower Malaysia's digital economy. Our extensive retail payments suite, DuitNow (QR and P2P), JomPAY (Bill Payments), FPX (Online), MyDebit (Domestic Debit), MEPS (ATM), and IBG (Interbank GIRO) has near ubiquitous coverage across the nation and is part of the daily fabric of life in Malaysia. In addition, PayNet’s real time retail QR payments network, DuitNow is also interoperable with domestic schemes in Singapore, Thailand and Indonesia as well as international schemes to enable seamless cross-border transactions.

PayNet is committed in promoting a secure, efficient, and innovative payments ecosystem in Malaysia, and working closely with its stakeholders to develop new products and services that meet the evolving needs of consumers and businesses.

For more information, please visit www.paynet.my.

Source: Payments Network Malaysia (PayNet)

FOR MORE INFORMATION, PLEASE CONTACT:
Name: Razaleigh Zainal
Email: razaleigh.zainal@paynet.my 

--BERNAMA