^{Official planting ceremony by Mr. Loi Tuan Ee, Dato’ Sri Siti Nurhaliza, and Encik Azmi Zainal to officiate Mum2Mum Hi-Tea, by Farm Fresh}


SERDANG, May 20 (Bernama) -- Farm Fresh introduces the latest installment of their Mum2Mum Hi-Tea Series, now scheduled as a bi-monthly gathering, offering mothers regular opportunities to connect and exchange insights on nurturing healthy children.
 
After several successful editions, Farm Fresh continues its highly-anticipated Mum2Mum Hi-Tea series, an ongoing celebration of mothers and the joys of motherhood. This series provides participating mothers with an opportunity to connect, bond, learn and share their experiences of motherhood from 'mom to mom'.
 
Adding colour to the event is Malaysia’s number one singer Dato’ Sri Siti Nurhaliza who is also the brand ambassador and doting mother to Siti Aafiyah Khalid and Muhammad Afwa Khalid. Like all mothers, Siti is delighted to be given a chance to engage with other mothers and speak of their routines and challenges.
 
Farm Fresh’s decision to curate this important series for mothers of young toddlers, is in conjunction with the recent launch of Farm Fresh Grow’s Formulated Growing Up milk powder.
 
“Our formula milk plays an important role in a child’s growth journey. The brand acknowledges how mothers bring immense value when it comes to the health of their children and family. And what better way than to bring mothers together in an intimate setting to further engage, educate, lend support and celebrate the journey of motherhood,” explained Mr. Loi Tuan Ee, the Group CEO and Managing Director of Farm Fresh.
 
As part of the event, a panel discussion was also held featuring distinguished panelists including Mr Cheah Tien Keat, an expert in Human Health Biosolutions at Novonesis, specialising in BB-12(R) Probiotics  Ms. Natalie Loo, a well-regarded holistic nutritionist, and Farm Fresh Brand Ambassador Dato’ Sri Siti Nurhaliza. This discussion aims to delve deeper into topics surrounding children's nutrition, growth and the experiences of motherhood.
 
 “As the no.1 natural dairy brand in Malaysia, striving to provide quality nutrition for all Malaysians, BB-12(R) is the obvious choice for Farm Fresh. BB-12® is the most documented Bifidobacterium in the world backed by more than 200 clinical studies and 500 publications and has been improving gut health naturally for people of all ages globally since 1986,” shared Cheah Tien Keat.

Farm Fresh officially launches their Mum2Mum Hi-Tea series with a meaningful planting ceremony by Mr Loi Tuan Ee together with Dato’ Sri Siti Nurhaliza, followed by En. Azmi Zainal, Chief Group Operating Officer of Farm Fresh Berhad, who watered the plants using their hi-tea pot. This symbolic act, embodies the essence of growth, harmony, and health, serving as a poignant reminder of the interconnectedness of motherhood.
 
Attendees transitioned into an intimate private space for the two-hour hi-tea programme, filled with camaraderie amongst the group. This initiative underscores their commitment to empower informed consumer choices by providing comprehensive insights through product knowledge sharing and an ingredient label workshop as the session progressed. The event was graced by members of the media as well as some selected Key Opinion Leaders (KOL) such as Julia Ziegler, Dynas Mokhtar, Serena C, and Sasha Aziz, to name a few who are also maternal figures themselves. 
 
This  invitation is complimentary to all expecting or seasoned mothers only, especially those with young toddlers below 6 years old. Sign up now to join our community, please visit:  https://www.farmfresh.com.my/mum2mum/ or DM the Farm Fresh team  at their social pages: FB (@Farm Fresh Milk Malaysia) or IG (@farmfreshmilkmalaysia) for more information.
  
Background:
Since the incorporation of its dairy farming operations in 2009, Farm Fresh Berhad has become one of Malaysia’s largest homegrown dairy companies with a market share of 51%  in the chilled ready-to-drink (RTD) milk segment and 23% in the overall RTD milk segment  as of 30 June 2022.

Farm Fresh operates five dairy farms in Malaysia and one dairy farm in Australia, across approximately 5,367 acres of land, with a total herd size of around 12,927 dairy cows and bulls (as of Dec 2023). Farm Fresh Berhad also owns and operates two processing facilities in Johor and Pahang, Malaysia, with the capacity to produce around 193.8million litres of finished goods annually and one processing facility in Kyabram, Australia, with the capacity to produce around 84.0 million litres of processed milk annually. Farm Fresh Berhad has a diverse product portfolio with 188 SKUs, spanning multiple product segments such as chilled milk products, UHT products, plant-based products, yoghurt products, formulated milk and expansion to recent ice-cream products. The Group sells its products across its multi-channel distribution network that covers all states in Malaysia, with its latest entry into marketplaces like Tik Tok Shop, Shopee & Lazada in 2023. 

For further details, please visit https://www.farmfresh.com.my/, or connect with them on their social media channels for the latest updates.

Photo link: Mum2Mum Event photos (shortlist)

SOURCE: Farm Fresh

FOR MORE INFORMATION, PLEASE CONTACT: 
Name: Charmaine Chow
Head of Brand & Marketing
Email: Charmaine@farmfreshmilk.com.my

--BERNAMA