LA CHAUX-DE-FONDS, Switzerland, May 24 (Bernama-GLOBE NEWSWIRE) -- Today, Horologer MING releases the new
37.09 Bluefin, featuring their third-generation design language. It is their first watch with a unidirectionally-rotating, luminous sapphire timing dial that replaces a conventional dive bezel. It rides on bearings and is set by a dedicated crown. The Bluefin’s steel case is water resistant to 600m, but comfortably sized at 38x12.8mm. It is powered by a customized Sellita SW300-1 with 50 hours of power reserve and bidirectional automatic winding.
The 37.09 Bluefin continues the MING design tradition of graphically minimalist scales that are easy to read and index. A new metallisation process creates a deep blue hue on the sapphire dial, which along with the hands, is extensively treated with Super-LumiNova X1 for optimal legibility under all conditions.
Watches will be delivered on a new moulded FKM rubber strap that is also compatible with all of MING’s previous 20mm lug watches. The natural shape of the strap matches the curvature of the average wrist, and it is also keeperless and tapered in thickness to further enhance comfort. It will be available as a standalone accessory as well.
The
MING 37.09 Bluefin is priced at CHF 4,950, with 500 watches produced for 2024. They will be exclusively available at
www.ming.watch from 1PM GMT on 24 May 2024, with deliveries expected to begin October 2024.
MING 37.09 Bluefin Specifications 
