^{The Signing of the Memorandum of Cooperation (MoC) between Malaysia Convention & Exhibition Bureau (MyCEB) and Centexs Commercial Services (CCS) featuring Mr. Azman Haji Tambi Chik (left) and Mr. Mohamad Shahren Mohamad Yusri (right)}



KUCHING, Sarawak, June 13 (Bernama) -- Malaysia Convention & Exhibition Bureau (MyCEB) is proud to announce a groundbreaking collaboration with Centexs Commercial Services (CCS), marking a significant stride in propelling Malaysia's business events industry to new heights.
 
In its ongoing commitment to reinvigorate the local business events landscape, MyCEB has strategically partnered with CCS, a Government-Linked Company (GLC) under the Sarawak Government, established in 2019 with a mission to amplify the commercialisation value of heritage products and foster opportunities for local entrepreneurs in Sarawak.
 
At the heart of this collaboration lies MyCEB's steadfast dedication to cultivating robust relationships within the local ecosystem, recognising the untapped potential and wealth of talent residing within Malaysia's own borders. By joining forces with CCS, MyCEB is not only bolstering its efforts to position Malaysia as a global business events powerhouse but also fostering a healthy synergy between the national bureau and local stakeholders.
 
The Memorandum of Cooperation (MOC) between MyCEB and CCS signifies more than just a formal agreement, it represents a shared vision to harness Malaysia's rich cultural heritage and innovative spirit to drive sustainable growth in the business events sector. Through this strategic alliance, MyCEB aims to unlock new opportunities for local entrepreneurs and provide them with a platform to showcase their talents and products to a global audience.
 
As part of this collaboration, MyCEB will leverage its extensive network and expertise to support CCS's initiatives in promoting and marketing products made by community-based entrepreneurs and nurturing the technical and digital skills of Sarawak's youth. Together, both organisations will work hand in hand to co-develop training programmes, exchange market intelligence, and explore innovative approaches to enhance the business events experience in Malaysia.
 
Expressing his excitement about the partnership, Mr. Azman Haji Tambi Chik, Chief Executive Officer of MyCEB, commented, " As we embark on this transformative collaboration with Centexs Commercial Services we are excited about the prospects it holds for Malaysia's business events industry. This partnership reflects MyCEB's dedication to encultrate homegrown talent and amplify our nation’s presence on the global stage. Together, we are poised to unlock new opportunities and elevate Malaysia’s business events landscape to unprecedented heights.”
 
In response to the collaboration, Mohamad Shahren Mohamad Yusri, General Manager of CCS, added, “We are thrilled to partner with MyCEB in this endeavor to empower homegrown entrepreneurs and showcase Malaysia’s vibrant culture to the world. This collaboration represents a significant opportunity for us to leverage our resources and expertise to drive economic growth and foster innovation in Sarawak’s business events industry.”
 
Through initiatives like the MOC with CCS, MyCEB is forging ahead with its mission to position Malaysia as a dynamic and vibrant hub for business events, where local innovation meets global excellence. This collaboration underscores MyCEB’s proactive approach to cultivating local partnerships and harnessing the collective strength of Malaysia’s diverse talents to propel the nation towards a brighter, more prosperous future in the business events arena.
 
During the visit to Sarawak, MyCEB additionally took part in several activities to strengthen connections with the local business events community. These activities included a dinner with the Sarawak business events industry stakeholders, participation in the Asia Pacific Green Hydrogen 2024 conference to highlight Malaysia's sustainability efforts, and a courtesy visit to TV Sarawak (TVS) to improve communication and visibility. These efforts demonstrate MyCEB's commitment to building partnerships and advancing Malaysia's business events industry on both national and international fronts.

ABOUT MyCEB
MyCEB was established in 2009 by Ministry of Tourism, Arts and Culture Malaysia to further strengthen Malaysia’s business tourism brand and position for the international business events market. A Company Limited by Guarantee (CLBG), MyCEB serves as a central hub to assist meeting and event planners to bid and stage international business events in Malaysia and act as a conduit for national product development. MyCEB’s goal is to improve its rankings as an international meetings destination within International Congress and Convention Association (ICCA) and to grow business tourism arrivals to Malaysia.
 
In April 2021, MyCEB mapped out the way forward for Malaysia in business events with the launch of ‘Malaysia Business Events Strategic Marketing Plan 2021 - 2030’. Emphasizes three strategic axes to expand performance namely optimisation, foresight and competitiveness. These strategic anchors are applied in implementing, planning, and monitoring all initiatives collaboratively with the industry.
 
For more information, please visit www.myceb.com.my and follow us on www.facebook.com/MyCEB, Twitter (@MyCEB) and Instagram/MyCEB

Photo link: https://drive.google.com/drive/folders/1UUnNUwRM7elgwf0HTl35HS4U5yvQjC86?usp=sharing

Source: Malaysia Convention & Exhibition Bureau (MYCEB)

FOR MORE INFORMATION, PLEASE CONTACT:
Name: Farah Annesa bt Jasmi
Strategic Communications
Malaysia Convention & Exhibition Bureau (MyCEB)
Tel: +603 8893 4521
Email: annesa@myceb.com.my 
Website: www.myceb.com.my #myceb 

--BERNAMA