PUTRAJAYA, June 20 (Bernama) -- Malaysia Convention & Exhibition Bureau (MyCEB) is thrilled to announce the 9th edition of the highly anticipated Malaysia Business Events Week 2024 (MBEW 2024). This landmark event will take place from 19 to 23 August at the prestigious Kuala Lumpur Convention Centre (The Centre). Under the inspiring theme "B.E.A.T.S – Business Events and Technology with Sustainability," MBEW 2024 is set to gather 300 distinguished delegates from various business events sectors.
 
MBEW 2024 underscores the increasing importance of blending sustainable practices with cutting-edge technology within the business events industry and beyond. The event aims to foster innovation and collaboration among industry stakeholders, exploring best practices, adopting advanced technologies, and engaging in initiatives that drive environmental and social sustainability.
 
The national bureau’s flagship event will be graced by the presence of YB Dato Sri Tiong King Sing, Minister of Tourism, Arts and Culture Malaysia. A diverse line-up of industry experts will share their insights on various topics, offering delegates a wealth of knowledge and perspectives. Innovative products and services from invited industry partners will be uncovered, helping participants develop expertise and maximise brand visibility and engagement.
 
Mr. Azman Haji Tambi Chik, Chief Executive Officer of MyCEB promises, “MBEW 2024 will continue to support the progress and development of Malaysia's business events sector by showcasing the economic benefits and opportunities of the business events industry. It aims to attract investment and support from government bodies and the wider business community, providing a platform for dialogue, idea exchange, and business-to-business opportunities among the stakeholders.”
 
This year’s event will feature a range of activities, including panel discussions, expert talks, concurrent sessions and workshops. MBEW 2024 will also see the launch of the Malaysia Business Events Standard and the appointment of new Kesatria members. In line with MyCEB’s commitment to corporate social responsibility, a local visually impaired association will provide 15-minute massages for delegates during the event, promoting wellness and supporting the visually impaired community.

Another highlight of the event will be EVENTEXPO 2024 in collaboration with Malaysian Association of Convention and Exhibition Organisers and Suppliers (MACEOS). Under the theme “Everything, Everywhere, Events!”, EVENTEXPO 2024 aims to be a one-stop marketplace showcasing the latest business events products, services, technology, trends, and insights to support industry growth.
 
“MBEW 2024 stands as a testament to our commitment to driving innovation and sustainability within the business events industry,” Mr. Azman Haji Tambi Chik added, “we believe that by embracing technological advancements and sustainable practices, we can catalyse positive change and ensure a brighter, more sustainable future for the global economy. We look forward to welcoming delegates to Kuala Lumpur for an enriching and transformative experience.”
 
MBEW 2024 promises to be an enlightening journey, offering delegates the tools and insights needed to navigate the evolving business events landscape. Don’t miss this opportunity to be part of Malaysia’s premier business events forum. For more information and to register, please visit https://www.myceb.com.my/mbew

ABOUT MyCEB
MyCEB was established in 2009 by Ministry of Tourism, Arts and Culture Malaysia to further strengthen Malaysia’s business tourism brand and position for the international business events market. A Company Limited by Guarantee (CLBG), MyCEB serves as a central hub to assist meeting and event planners to bid and stage international business events in Malaysia and act as a conduit for national product development. MyCEB’s goal is to improve its rankings as an international meetings destination within International Congress and Convention Association (ICCA) and to grow business tourism arrivals to Malaysia.
 
In April 2021, MyCEB mapped out the way forward for Malaysia in business events with the launch of ‘Malaysia Business Events Strategic Marketing Plan 2021 - 2030’. Emphasizes on three strategic axes to expand performance namely optimisation, foresight and competitiveness. These strategic anchors are applied in implementing, planning, and monitoring all initiatives collaboratively with the industry.
 
For more information, please visit www.myceb.com.my and follow us on www.facebook.com/MyCEB, Twitter (@MyCEB) and Instagram/MyCEB

Photo link: 
https://drive.google.com/drive/folders/1mMOuzNHXOnRNNoOC2NZefnVGvmXngA68?usp=sharing.

Source: Malaysia Convention & Exhibition Bureau (MYCEB)

FOR MORE INFORMATION, PLEASE CONTACT:
Name: Farah Annesa bt Jasmi
Strategic Communications
Malaysia Convention & Exhibition Bureau (MyCEB)
Tel: +603 8893 4521
Email: annesa@myceb.com.my 
Website: www.myceb.com.my #myceb 

--BERNAMA