LONDON, UNITED KINGDOM, June 21 (Bernama) -- Malaysia Convention & Exhibition Bureau (MyCEB) made a significant mark at The Meetings Show London, held from 19 to 20 June 2024 at ExCeL London, the United Kingdom. This esteemed show provided an exceptional platform for Malaysia to spotlight its thriving business events industry and captivate the attention of international buyers and business event organisers alike.
 
MyCEB, alongside influential industry players such as Business Events Sarawak, Kuala Lumpur Convention Centre, Malaysia International Trade and Exhibition Centre, Borneo Convention Centre Kuching, Sabah International Convention Centre, Sunway Resort Hotel, Marriott Hotels IOI Resort City Putrajaya, and Destination Asia Malaysia, proudly represented Malaysia at this distinguished participation under the Malaysian Pavilion. Their collective mission to position Malaysia as the ultimate destination in Asia, spotlight its unrivaled capabilities, state-of-the-art facilities, and culturally immersive experiences.
 
"The Meetings Show London 2024 has been an invaluable platform for us to showcase Malaysia's prowess as a premier destination for business events," remarked Mr. Azman Haji Tambi Chik, CEO of MyCEB, "our participation has not only enabled us to spotlight Malaysia's unique offerings but also fostered international collaborations, propelling long-term growth and prosperity for our industry. We remain steadfast in our commitment to elevating Malaysia's global standing and eagerly anticipate welcoming more international events to our shores."
 
The Bureau’s unwavering presence at The Meetings Show London since 2017 underscores its firm commitment to the global industry. From 2017 to 2023, this dedication yielded exceptional outcomes, with a total of 6,625 delegates from diverse business events segments attending which contribute to an estimated economic impact of RM116 million. Notably, Kuala Lumpur and the states of Sabah and Sarawak emerged as favored locales, celebrated for their strategic connectivity, urban sophistication, and abundant biodiversity.
 
The show serves as a dynamic arena for Malaysian delegates to engage with a diverse spectrum of international business events stakeholders, highlighting Malaysia’s cutting-edge infrastructure, contemporary amenities, and unparalleled attractions. These engagements not only bolstered Malaysia's competitive stance but also underscored its promptitude to host large-scale international conferences and exhibitions.
 
Visitors at the Malaysian Pavilion seized the opportunity to delve into Malaysia's distinctive offerings through tailored offerings such as the MyTripleE Campaign, Subvention and Support Programmes. These immersive packages offer an intimate glimpse into Malaysia's warm hospitality and seamless logistical capabilities. Furthermore, visitors savoured Malaysia's rich cultural tapestry through captivating displays of local crafts, infusing the show with an authentic Malaysian charm.

ABOUT MyCEB
MyCEB was established in 2009 by Ministry of Tourism, Arts and Culture Malaysia to further strengthen Malaysia’s business tourism brand and position for the international business events market. A Company Limited by Guarantee (CLBG), MyCEB serves as a central hub to assist meeting and event planners to bid and stage international business events in Malaysia and act as a conduit for national product development. MyCEB’s goal is to improve its rankings as an international meetings destination within International Congress and Convention Association (ICCA) and to grow business tourism arrivals to Malaysia.
 
In April 2021, MyCEB mapped out the way forward for Malaysia in business events with the launch of ‘Malaysia Business Events Strategic Marketing Plan 2021 - 2030’. Emphasizes on three strategic axes to expand performance namely optimisation, foresight and competitiveness. These strategic anchors are applied in implementing, planning, and monitoring all initiatives collaboratively with the industry.
 
For more information, please visit www.myceb.com.my and follow us on www.facebook.com/MyCEB, Twitter (@MyCEB) and Instagram/MyCEB
 
Photo link: 
https://drive.google.com/drive/folders/11tWbGPsC2xRDQsQF-wiZSFmbbQZqyIp0?usp=sharing

Source: Malaysia Convention & Exhibition Bureau (MYCEB)

FOR MORE INFORMATION, PLEASE CONTACT:
Name: Farah Annesa bt Jasmi
Strategic Communications
Malaysia Convention & Exhibition Bureau (MyCEB)
Tel: +603 8893 4521
Email: annesa@myceb.com.my 
Website: www.myceb.com.my #myceb 

--BERNAMA