Catalysing Innovation and Collaboration in the Southeast Asia Food Industry
 
KUALA LUMPUR, July 2 (Bernama) -- Food & Drinks Malaysia by SIAL Network 2024 (FDM 2024) has once again proven itself as a pivotal event for the food industry, providing a global platform for business owners, industry leaders, and innovators to showcase and discover groundbreaking products and technologies. The official launch ceremony was graced by YB Datuk Chan Foong Hin, Deputy Minister of Plantation & Commodities, who was accompanied by YB Datuk Phoong Jin Zhe, Sabah State Minister of Industrial Development & Entrepreneurship.
 
With the theme of ‘Inspire Food Business’, this year’s FDM not only inspired ideas, but also actively drove and accelerated innovation and collaboration within the industry. Salon International de l'alimentation Network, or commonly known by its French acronym SIAL (pronounced as sai-uhl) Network, is a key brand under Comexposium. Headquartered in France, Comexposium is one of the leading event organisers worldwide.
 
Trade fairs like FDM drive innovation in the food industry by serving as a hub for the latest trends, market insights, and industry intelligence. These events provide a platform for knowledge exchange, networking, and showcasing new products, accelerating the adoption of innovative practices and technologies to meet evolving consumer demands.
 
Henri Tan, Director of Comexposium Asia Pacific, explained that Food & Drinks Malaysia by SIAL is intended to be a catalyst for local and regional entrepreneurs and startups to play a greater role in the global food markets. “By showcasing innovative products, facilitating networking opportunities, and fostering collaborations, we are creating a platform that empowers entrepreneurs and startups to expand their reach and influence, access new markets, and connect with potential partners and investors.”
 
Nicolas Trentesaux, Managing Director of SIAL Network, reflecting on SIAL’s 60th anniversary, said, “The second edition of FDM embodies our theme 'Inspire Food Business.' It’s inspiring to see the collaboration and advancements spurred by this platform. Next year, we will introduce the prestigious SIAL Innovation Awards to Malaysia, further driving food innovation and excellence in the region.”
 
The Fair also featured notable on-ground engagements, including --
· 3^rd Global Culinary Challenge Malaysia (GCCM)
· FDM 2024 Halal Forum
· 2-day conference themed ‘Future Food Frontier: Transforming Tomorrow’s Food & Agriculture’ by Impact Circle
 
FDM 2024 is supported by the Malaysia Convention & Exhibition Bureau (MyCEB), aT Korea (Korea Agro-Fisheries & Food Trade Corporation), data analytics and research agency GlobalData, and Sin Chew Daily as Official Media Partner.
 
The survey report on the latest food trends in Southeast Asia, in partnership with GlobalData, will be available for download at https://www.fooddrinksmalaysia.com.
 
For partnership or participation in FDM 2025 or to learn more about the SIAL Innovation Award, contact marketing@fooddrinksmalaysia.com.
 
Stay updated with FDM’s latest news at www.fooddrinksmalaysia.com, or follow @FDMbysial (Facebook, Instagram, LinkedIn) and TikTok @fdm_fooddrinksmalaysia. 

SOURCE: Junzi Communications

FOR MORE INFORMATION, PLEASE CONTACT:
Media Queries:
Junzi Communications
Name: Peggy Cheah or WaiQuan Wong
Email: media@thejunzi.com 

Collaborations & Partnerships:
Comexposium
Name: Chong Nin
Marketing Manager
Email: chong.nin@comexposium.com 

--BERNAMA