KUALA LUMPUR, July 15 (Bernama) -- Generali Malaysia has won 3 prestigious awards at the Insurance Asia Awards 2024, held on 9^th July 2024 at the Marina Bay Sands Expo and Convention Centre, Singapore.

· International General Insurer of the Year – Malaysia (General Insurance)
· MSME Insurance Initiative of the Year – Malaysia (General Insurance)
· Insurance Initiative of the Year – Malaysia (Life Insurance)

Generali Malaysia’s success came after a year marked by the significant milestone launch of Generali Malaysia, following the acquisition and integration of MPI Generali Berhad with AXA AFFIN General and Life Insurance in Malaysia. The launch symbolises a monumental step towards unifying strengths to bridge the protection gap and enhance service delivery among Malaysians. The integration has significantly boosted Generali Malaysia’s operational capabilities, touchpoints, and performance. In 2023, the company recorded RM2,056 million in gross written premiums for the general insurance segment, reflecting a performance well above its strategic target​​.

Additionally, Generali Malaysia’s General business has been recognised with the “MSME Insurance Initiative of the Year” award for its efforts in enhancing the resilience of micro, small, and medium-sized enterprises (MSMEs) against climate change and other risks. In partnership with the United Nations Development Programme (UNDP), Generali Malaysia has launched initiatives such as the joint research report titled “Building MSME Resilience in Southeast Asia”, SME Loss Prevention Framework, a digital tool offering advice to Malaysian SMEs on risk management, Insurance Innovation Challenge Fund, which incentivises the development of innovative insurance solutions for SMEs​ and Asia’s flagship SME EnterPRIZE project.

Generali Malaysia’s Life business emerged as the winner of the Insurance Initiative of the Year – Malaysia for its exceptional efforts to uphold its core mission and value as a Lifetime Partner to customers during its rebranding journey and complex system integration. In under 20 months, Generali Malaysia’s Life business achieved a major milestone with its successful migration of 2 new core life systems and more than 15 integrated peripherals systems and at the same period revitalising its distribution channels where both Agency and Bancassurance channels have demonstrated growth. Generali Malaysia’s Life business was recognised as one of the Top 5 performing operators under the life insurance category in the Customer Satisfaction Survey recently, a survey conducted by industry associations (LIAM, PIAM & MTA) in collaboration with Bank Negara Malaysia. This is an encouraging improvement as customers expressed positive sentiment in their interaction and experience with Generali Malaysia’s Life business

Fabrice Benard, Chief Executive Officer of Generali Insurance Malaysia Berhad and Country Head for Generali entities in Malaysia, expressed his gratitude for these accolades, stating, "Our People, agents, partners, customers, and communities have been the driving forces behind everything we do at Generali Malaysia. We are genuinely thankful for their trust and support, and we will continue to further our Lifetime Partner commitment and pioneer more innovative solutions to create a sustainable future.”

In addition, Generali Malaysia has been actively involved in impactful community engagement and sustainability efforts under The Human Safety Net (THSN) global movement of people helping people. The company led and hosted THSN 1^st Pan Asia Summit in Malaysia, highlighting the pivotal role that Malaysia and Asia have played since the movement's inception in 2017. Generali Malaysia also launched the Happy Box Project and Project Makan Sihat in collaboration with Yayasan Generasi Gemilang to support high-need families and children suffering from malnutrition in PPR Lembah Subang. This year, Generali Malaysia has continued to empower the vulnerable families by partnering with Suriana Welfare Society Malaysia to provide early childhood education to underserved children in PPR Kg Muhibbah. The company has also organised the first Generali Malaysia Run 2024, uniting over 12,000 runners to promote better health while championing social causes close to their hearts.

For more information, please visit www.generali.com.my.

SOURCE : Generali Insurance Malaysia Berhad

FOR MORE INFORMATION, PLEASE CONTACT:
Name: Sheena Ho                         
Tel: +6012 309 1193
Email: sheena.ho@generali.com.my
 
Name: Samantha David                  
Tel: +6016 314 1085
Email: samantha.david@generali.com.my