PUTRAJAYA, July 24 (Bernama) -- Malaysia Convention & Exhibition Bureau (MyCEB) and Malaysian Association of Convention & Exhibition Organisers & Suppliers (MACEOS) are excited to announce the signing of a Strategic Partnership Agreement. This collaboration signifies a major milestone for the 9^th edition of Malaysia Business Events Week (MBEW) 2024, demonstrating our dedication to advancing a more inclusive and dynamic business events industry.
 
The signing ceremony, held in Putrajaya, highlighted the mutual commitment of both organisations to elevate the business events sector in Malaysia. By joining forces, MyCEB and MACEOS aim to deliver an even more impactful and comprehensive MBEW 2024.
 
Reflecting on this evolution, Mr. Azman Haji Tambi Chik, CEO of MyCEB, remarked, “This year’s MBEW is particularly significant for MyCEB. In the past, we facilitated the BE Xchange, allowing buyers and sellers to connect and conduct business. Recognising the need for a more integrated approach, we are thrilled to partner with our esteemed industry colleagues and have MACEOS lead this crucial segment.”
 
MACEOS has a total of 99 booths at the expo and currently, there are 81% take up for the expo, while MyCEB has secured 49 hosted buyers. Our goal is to ensure a vibrant and engaging event.
 
Scheduled from 19 to 21 August at KLCC, MBEW 2024 will feature the highly anticipated EVENTXPO 2024. Under the theme “Everything, Everywhere, Events!”, this expo promises to be a premier marketplace showcasing the latest in business events products, services, technology, trends, and insights.
 
Mr. Azman continued, “Our partnership with MACEOS is more than a strategic move; it reflects our commitment to innovation and excellence in the business events industry. We hope this collaboration will pave the way for an even bigger and better MBEW in the years to come, setting new industry standards.”
 
Datuk Dr. M Gandhi, President of MACEOS, added, “We are enthusiastic about this partnership with MyCEB. EVENTXPO 2024 will not only showcase the dynamic nature of our industry but also provide a vital platform for knowledge exchange, networking, and career development.”
 
EVENTXPO 2024 will feature interactive workshops, insightful talks by industry experts, and a careers fair for students and professionals exploring opportunities within the industry. The event will also host the MACEOS National Youth Challenge, encouraging young talents to present their innovative business event ideas.
 
The strategic partnership between MyCEB and MACEOS is set to attract key decision-makers, conference and exhibition organisers, event planners, venue managers, marketing professionals, technology providers, government representatives, trade associations, corporate companies, and exhibitors from various sectors.
 
For more information about MBEW 2024 and EVENTXPO 2024, please visit https://www.myceb.com.my/mbew


ABOUT MyCEB
MyCEB was established in 2009 by Ministry of Tourism, Arts and Culture Malaysia to further strengthen Malaysia’s business tourism brand and position for the international business events market. A Company Limited by Guarantee (CLBG), MyCEB serves as a central hub to assist meeting and event planners to bid and stage international business events in Malaysia and act as a conduit for national product development. MyCEB’s goal is to improve its rankings as an international meetings destination within International Congress and Convention Association (ICCA) and to grow business tourism arrivals to Malaysia.
 
In April 2021, MyCEB mapped out the way forward for Malaysia in business events with the launch of ‘Malaysia Business Events Strategic Marketing Plan 2021 - 2030’. Emphasizes on three strategic axes to expand performance namely optimisation, foresight and competitiveness. These strategic anchors are applied in implementing, planning, and monitoring all initiatives collaboratively with the industry.
 
For more information, please visit www.myceb.com.my and follow us on www.facebook.com/MyCEB, Twitter (@MyCEB) and Instagram/MyCEB


Please find the following google link for additional photo access https://drive.google.com/drive/folders/1mMOuzNHXOnRNNoOC2NZefnVGvmXngA68?usp=sharing.


SOURCE : Malaysia Convention & Exhibition Bureau (MYCEB)

FOR MORE INFORMATION, PLEASE CONTACT:
Name : Farah Annesa bt Jasmi
PR & Communications
Malaysia Convention & Exhibition Bureau (MyCEB)
Tel : +603 8893 4521
Email : annesa@myceb.com.my  
Website : www.myceb.com.my #myceb
 
--BERNAMA