Offers up to 50% trade-in value for existing Galaxy devices through its Galaxy Forever Programme 

KUALA LUMPUR, Sept 12 (Bernama) -- CIMB Bank Berhad and CIMB Islamic Bank Berhad (“CIMB” or “the Bank”) have collaborated with Samsung Malaysia Electronics (“Samsung”) to offer a range of products and services, making it easier for customers to own selected Samsung Galaxy devices with the Bank’s attractive financing plans, exclusive trade-in deals and special promotions.

As part of this collaboration, CIMB and Samsung have introduced the first-in-market Galaxy Forever Programme (“the programme”), allowing CIMB debit or credit cardholders to trade-in eligible Samsung Galaxy devices for up to 50% of the device’s recommended retail price for an annual upgrade to new devices. This eases the process of upgrading to the future eligible Galaxy devices, making the transition to new devices more affordable and convenient.

Effendy Shahul Hamid, Chief Executive Officer, Group Consumer and Digital Banking of CIMB Group said, “We are firmly of the view that great partnerships will inevitably lead to the most relevant customer centric solution. And this is a prime example. We’re thrilled to partner with Samsung to bring a truly innovative offer to the market – allowing our customers to access diverse and flexible financing options aligned to their personal interests and financial needs.”

“We look forward to building on this partnership as we expand our service offering to include consumer electronics and household products. So watch this space,” he added. 

KM Liew, Vice President and Head of Mobile Experience, Samsung Malaysia Electronics said, “The Samsung Galaxy Z Flip6 and Z Fold6 are designed to meet the unique needs of every user. Now enhanced with the power of Galaxy AI, Samsung is redefining the experience and unlocking new possibilities. Galaxy AI aims to democratise mobile AI innovation, empowering users to transform how they communicate, create and explore securely and confidently.” 

“The Galaxy Forever Programme takes this vision further by making AI technology more accessible to Malaysians. By integrating our products with CIMB’s financial solutions, we are confident that we can bring meaningful enhancements that elevate customer experiences,” he added.  

Meanwhile, CIMB is also expanding its range of financing options for customers interested in owning selected Samsung Galaxy devices. These options include CIMB’s credit card 0% Easy Pay plans and personal financing for the devices. These offerings provide customers with increased flexibility and convenience in managing their purchases.

Customers who wish to subscribe to the Galaxy Forever Programme may now apply for CIMB’s debit or credit cards, available online at www.cimb.com.my/apply. Stay tuned for upcoming exclusive promotions and initiatives designed to broaden access to Samsung’s mobile AI technology. 

About CIMB

CIMB is one of ASEAN’s leading banking groups and Malaysia’s second largest financial services provider, by assets. Listed on Bursa Malaysia via CIMB Group Holdings Berhad, it had a market capitalisation of approximately RM72.7 billion as at 30 June 2024. It offers consumer banking, commercial banking, wholesale banking, transaction banking, Islamic banking and asset management products and services. Headquartered in Kuala Lumpur, the Group is present in eight ASEAN nations (Malaysia, Indonesia, Singapore, Thailand, Cambodia, Vietnam, Myanmar and Philippines). 

Beyond ASEAN, the Group has market presence in China, Hong Kong and UK. CIMB has one of the most extensive retail branch networks in ASEAN with 594 branches and over 33,000 employees as at 30 June 2024. CIMB’s investment banking arm is one of the largest Asia Pacific-based investment banks, which together with its award-winning treasury & markets and corporate banking units comprise the Group’s leading wholesale banking franchise. CIMB is also the 92.5% shareholder of Bank CIMB Niaga in Indonesia, and 94.8% shareholder of CIMB Thai in Thailand. 

About Samsung 

Samsung inspires the world and shapes the future with transformative ideas and technologies. The company is redefining the worlds of TVs, smartphones, wearable devices, tablets, home appliances, network systems, and memory, system LSI, foundry and LED solutions, and delivering a seamless connected experience through its SmartThings ecosystem and open collaboration with partners. For the latest news, please visit the Samsung Newsroom at news.samsung.com.  

SAMSUNG MALAYSIA ELECTRONICS (SME) SDN BHD [Company No. 200301026766(629186-D)].

SOURCE: CIMB Group

FOR MORE INFORMATION, PLEASE CONTACT: 
Name: Anis Azharuddin / Kelvin Jude Muthu
Group Corporate Communications
CIMB Group Holdings Berhad
Email: anis.azharuddin@cimb.com / kelvinjude.muthu@cimb.com

--BERNAMA