Following the successful launch of its first global flagship store in Kuala Lumpur on January 30, 2024, KKV has now strengthened its market presence with the additional stores in key cities, including Kuala Lumpur, Penang, Malacca, and Johor Bahru. This strategic expansion showcases KKV’s rapid scalability and deep understanding of local consumer needs, reinforcing the brand’s confidence in the Malaysian market. As part of its long-term vision, KKV plans to expand to 10 stores in Malaysia by the end of 2024 and introduce its sister brands THE COLORIST and X11 to the local market, aiming to reach 200 stores across Southeast Asia within the next three years.
“KKV’s expansion in Malaysia is not just about opening new stores,” said Rojen Wu, International project operation leader of KKV. “It’s about bringing innovative design, superior shopping experience and diverse products to local consumers, making KKV a trend leader in diverse lifestyles.”
KKV’s approach goes beyond traditional retail by introducing 100 lifestyles to consumers through its extensive collection of over 20,000 SKUs, including trendy toys, foods, daily necessities, stationery, home furnishing, clothing & accessories, skincare, makeup and beauty tools. Thanks to the brand’s wide range of products, it is true for many of its customers that no one can leave without nothing. In addition to its unique product offerings, KKV employs a self-developed retail system that enhances internal efficiency, outperforming traditional retail companies. The brand also incorporates a variety of design elements within its stores, creating distinct, immersive spaces that make customers feel as if they are stepping into real-life scenarios. This blend of aesthetics and technology sets KKV apart in the market, while its “100 lifestyles” philosophy underscores the brand’s commitment to offering more products, better designs, and enhanced shopping experiences.
KKV’s journey in Malaysia is a testament to the brand’s belief in the potential of the market and its dedication to building lasting connections with local consumers. As KKV continues to grow, it remains committed to its mission of enhancing consumers’ everyday life through trend-setting, high-quality products and an immersive shopping experience.
