CIMB has a longstanding commitment of advancing customers and society, and continues to champion resilience, positivity and the spirit of perseverance through its Kita Bagi Jadi social movement. Now entering its second phase, Kita Bagi Jadi 2.0 aims to turn aspirations into meaningful and lasting impacts.
Under its Art and Culture pillar, the Bank is proud to empower creative talents by providing platforms for artistic expression while enabling economic empowerment. To bring the movement’s spirit to life, CIMB has partnered with acclaimed Malaysian rapper, Aman RA to reimagine his iconic song Bangun into a new music video that captures the essence of Kita Bagi Jadi 2.0. The Bank will also bring back CIMB Artober Art & Soul this year, spotlighting local creative talents and driving purposeful cultural and economic impact.
KBJ 2.0 will be presented by Toni Darusman, Group Chief Brand & Marketing Officer of CIMB, during a media engagement event, which will highlight CIMB’s ongoing commitment to creative expression and economic empowerment. There will be:
- A special appearance by Aman RA, debuting the music video for Bangun Kita Bagi Jadi
- A panel session on the arts featuring prominent figures of the industry
We are pleased to invite your journalist(s) and a photographer to the event as per the details below:
Programme
| Time | Agenda |
| 1.30 p.m. | Media arrival and registration |
| 2.00 p.m. | Emcee remarks |
| 2.05 p.m. | Opening gimmick |
| 2:15 p.m. | Speech by Toni Darusman, Group Chief Brand & Marketing Officer CIMB |
| 2.25 p.m. | Bangun Kita Bagi Jadi performance
By Aman RA ft. Dato’ Azizulhasni Awang |
| 2.30 p.m. | CIMB Artober Art & Soul Panel Session
· Toni Darusman, Group Chief Brand & Marketing Officer CIMB |
| | · Vin Lim, Founder of Arteesan
· Farah Liyana, Managing Director of Toko
· Tengku Marina Ibrahim, Founder of Pink Jambu
· Nini Marini Ramlan, Head of Arts & Public Spaces, Yayasan Hasanah
Moderated by: Ismail Ani Arope, Regional Head of Group Corporate Events, CIMB |
| 3.00 p.m. | Video presentation |
| 3.10 p.m. | Press conference |
| 3.30 p.m. | Hi-tea |
| 4.00 p.m. | Event ends |
Please click here for
BROCHUREKindly RSVP via e-mail latest by
Monday, 18 August 2025 (4.00 p.m.) with the following details:
1. Name of journalist(s)
2. Publication title
3. Mobile number
4. Email address
You are cordially invited to send a reporter and photographer/cameraman to cover the event.
SOURCE: CIMB Bank Berhad
FOR MORE INFORMATION & RSVP, PLEASE CONTACT:
Name: George Wong
Tel: 012 385 2098
Email: george.wong@cimb.com
Name: Raza Syazani Muhammad
Tel: 011 1131 5689
Email: razasyazani.muhammad@cimb.com
Name: Nurul Hidayah Adnan
Tel: 019 492 7909
Email: hidayah.adnan@cimb.com
--BERNAMA
