Minister of Entrepreneur Development and Cooperatives Datuk Ewon Benedick to Officiate SugarBun–Sedaplycious Signing Ceremony in Kuala Lumpur
 
Minister of Entrepreneur Development and Cooperatives Datuk Ewon Benedick will officiate the signing of a partnership agreement between SugarBun Corporation Berhad, a subsidiary of Borneo Oil Berhad, and Sedaplycious Sdn Bhd on Wednesday, 15 October 2025 (9.30am starts) at the Hyatt Centric City Centre Kuala Lumpur.
 
The partnership marks the start of SugarBun’s upcoming strategic expansion into West Malaysia with Sedaplycious as its appointed master franchise partner. The occasion will also feature the launch of SugarBun’s Sabacco newest creation, the ‘Tuhau Wild Ginger Chilli Sauce’. Rooted in the Kadazan-Dusun heritage of Sabah, Tuhau is celebrated for its bold, tangy flavour that reflects the rich biodiversity of East Malaysia.
 
Details of the event are as follows:
 
Day/Date: Wednesday 15 October 2025

Time: 9.30 am starts

Venue : Hyatt Centric City Centre Kuala Lumpur
(17, Jln Sultan Ismail, Kuala Lumpur – new hotel near Menara Hap Seng)
Google maps: https://share.google/RyrPAMaDTAFiGT0NQ
 
PROGRAMME

9.30 am :  Guests Arrival

10.00 am : Arrival of Guest of Honour: YB Datuk Ewon Benedick

10.05 am : Emcee Welcome Remarks & acknowledgement

10.10 am : Speech by Datuk Joseph Ambrose Lee, Managing Director of Borneo Oil Berhad

10.20 am : Speech by Sedaplycious

10.30 am : Speech by Guest of Honour: YB Datuk Ewon Benedick

10.40 am : Signing Ceremony & Photography Session

10.55 am : Official event concludes, followed by F&B
 
Founded in Sarawak over 40 years ago, SugarBun has grown from humble beginnings into one of East Malaysia’s most recognisable restaurant brands. It currently has more than 90 outlets predominantly in Sabah, Sarawak and Brunei.
 
After the official proceedings, members of the media are invited to an exclusive tasting of SugarBun favourites — including ‘Broasted Chicken’ and East Malaysian Savoury Rice — complemented by a Sabacco set of Bornean cili momporok sauces provided for photography and sampling as part of the culinary showcase. The set lets attendees experience and share Borneo’s authentic flavours beyond the event.
 
For more information or to RSVP, please contact mike.ang@alconsulting.asia. Kindly confirm your attendance by Monday, 13 October 2025, 6.00 pm, to reserve your seat. 

You are cordially invited to send a reporter and photographer/cameraman to cover the event.
 
SOURCE: SugarBun Corporation Berhad (a subsidiary of Borneo Oil Berhad)
with the support of the Ministry of Entrepreneur Development and Cooperatives 

FOR MORE INFORMATION, PLEASE CONTACT:
Email: mike.ang@alconsulting.asia 

--BERNAMA