MEDIA RELATIONS AND EVENT MANAGEMENT
Friday 24/01/2025
Acquisition, new Head of APAC appointment, and developing its product offering are all central to supporting the company’s growth ambitions
SYDNEY & SINGAPORE, Jan 24 (Bernama-BUSINESS WIRE) -- LoopMe, a leading technology company that uses artificial intelligence (AI) to improve brand advertising performance, today announced that the business continues to expand its APAC offering after achieving a fully organic gross revenue CAGR of 40% for the period 2018-2024*, and together with Chartboost, LoopMe has now generated more than $2 billion of gross revenue. As it enters a new phase of development, LoopMe is opening a new regional office, recruiting talent to support its plans, and enhancing the business through acquisition to put it in a strong position in 2025.
To achieve LoopMe's APAC ambitions, James Parker has been hired as its new Head of APAC. Based in Singapore, the former Managing Director of South East Asia at MiQ will continue developing the LoopMe business across APAC, particularly in Australia, Southeast Asia, and the Greater China Region.
LoopMe has also enhanced its presence in Australia by establishing a new office in Melbourne. Recognizing the opportunities to expand its client base in the Victoria area and beyond, HS Shin has joined as Senior Sales Manager. At the same time, the Sydney office has been bolstered with the arrival of Alicia Placer as Sales Manager to focus on driving growth from agency holding groups and independent shops.
This investment follows on from LoopMe’s recent purchase of mobile advertising and monetization platform Chartboost. While bringing on board a team of mobile app experts and cutting-edge technology, the acquisition further establishes LoopMe’s presence in the mobile app and gaming markets. Recognizing mobile-in app as a key growth area for brand advertising, the deal allows LoopMe to open new opportunities across digital.
The acquisition complements its Audience and Measurement platform (AMP) launch last year after several years of development. This allows advertisers to create custom audiences directly from survey data, scale them via LoopMe’s AI capabilities, and apply its measurement and optimization tools to track incremental brand lift and conversions for any campaign size. AMP will be important for driving growth in APAC, with a key focus across the region on increasing product integrations with its agency partners.
In other product developments, LoopMe has announced that it has had four patents granted in the following areas, with a further nine currently pending:
