(from left): Director of Supratechnic (M) Sdn Bhd Jason Fong Jian Sheng (房坚胜), Chief Operating Officer Ms Lim Boon Sue (林文书), Victormax Sdn Bhd General Manager Mr. Chan Chung Fai (陈崇辉) and Director Heng Mok Hong (王睦丰) posing after the signing of the agreement today in Kuala Lumpur, Malaysia
Strategic Partnership Strengthens Supratechnic’s Market Position, Offering Enhanced Marine Solutions Across Key Malaysian States
KUALA LUMPUR, June 24 (Bernama) -- Supratechnic (M) Sdn Bhd ("Supratechnic" or the "Company"), a wholly-owned indirect subsidiary of Singapore Mainboard-listed USP Group Limited, and Malaysia’s premier distributor of marine engines, hardware, and related maritime services, today announced its appointment as the official dealer for Honda Marine in the states of Johor, Melaka and Pahang, following a strategic partnership agreement with Victormax Sdn Bhd, the official Honda Marine distributor in Malaysia.
Under the dealership agreement, Supratechnic will retail Honda Marine’s high-performance outboard engines, genuine spare parts, marine accessories, and VMTec engine oils in Johor, Melaka and Pahang, through its strategically located branches in Muar, Johor, and Kuantan, Pahang.
Commenting on this significant milestone, Ms Lim Boon Sue, Chief Operating Officer of Supratechnic, said:
“Honda Marine is globally respected for its superior durability, performance, and engineering excellence. We are delighted to add Honda to our premium portfolio of marine solutions. This dealership underscores our commitment to providing our customers with world-class products, backed by outstanding after-sales service and comprehensive warranty support. We look forward to further enhancing our leadership in Malaysia’s marine industry through this collaboration.”
The partnership with Honda Marine strengthens Supratechnic’s capability to offer professional installation, dedicated aftersales support and robust warranty programs, and ensures customers enjoy an exceptional Honda ownership experience. The partners will jointly implement marketing campaigns, regional promotional activities, and targeted dealer engagement initiatives, with the aim to drive increased brand visibility and strengthen market penetration throughout Johor, Melaka, and Pahang.
Mr. Chan Chung Fai, General Manager of Victormax said, “The appointment of Supratechnic as Honda Marine dealer for Pahang, Johor and Melaka marks the beginning of a strategic alliance between two of the most reputable organisations in Malaysia’s marine engine industry. The partnership will align our businesses with future trends, sustainability goals and also to achieve long-term objectives of gaining market share and strengthening brand reputation in the region.”
The Supratechnic brand was established in 1968. Supratechnic (M) Sdn Bhd is a wholly owned subsidiary of Singapore-based Supratechnic Pte Ltd, which is indirectly owned by
USP Group Limited ("USP Group"), a company incorporated in 2004 and listed on the Mainboard of the Singapore Exchange (SGX) since 2007.
This latest dealership complements Supratechnic’s distribution of renowned brands, and further strengthens its market leadership and commitment to delivering innovative marine solutions tailored for commercial operators and recreational boaters.
SOURCE: Aegis Communication
FOR MORE INFORMATION, PLEASE CONTACT:
Jason Fong
Tel: +6012-8631134
Email: jason@aegiscomm.com.my
--BERNAMA
