_{Brian Ludwig, Executive VP, Sales, Commercial, Cvent} 
 

SINGAPORE, July 16 (Bernama-BUSINESS WIRE) -- Cvent, a global industry-leading meetings, events, and hospitality technology provider, successfully hosted the fourth edition of Cvent Accelerate Singapore at the Fairmont on Friday, 12 July 2025. The event attracted over 600 event planners, marketers, and hospitality professionals, setting a new attendance record and highlighting the growing momentum in the MICE industry. 

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20250715988303/en/ 

Cvent Accelerate 2025 highlighted the strategic shift from treating events as isolated tactics to leveraging them as robust growth drivers. Participants delved into the concept of Event-Led Growth—a go-to-market motion that employs events as a primary channel for customer acquisition and retention. Unlike traditional approaches such as Sales-Led Growth and Product-Led Growth, ELG emphasises the strategic integration of events to foster deep connections and drive tangible business outcomes.

Attendees explored Cvent’s innovative AI-powered solution, CventIQ. This solution offers a suite of intelligent features designed to enhance attendee experiences and optimise event management. Participants experienced firsthand the benefits of AI-enabled personal assistants, customised session recommendations, and streamlined networking opportunities.

Will Kataria, Country Head and Senior Director, Asia Pacific, Cvent, said: “Events are no longer just about logistics; they are about creating unforgettable experiences that drive growth and foster brand loyalty. Our session at Cvent Accelerate will empower industry leaders with the knowledge and strategies needed to elevate events into a central component of their market approach." Kataria further added, "Events are so powerful; they build brands, provide extrinsic and intrinsic value to those who attend and work on them, and have the potential to be a strong revenue engine when delivered well."

At the event, participants explored the dynamic landscape of events and technology for a day. Industry experts shared key trends and strategies, enabling participants to adapt to developments such as shifting booking patterns and swift tech adoption. Discussions focused on the future of events, examining potential impacts on event planning and execution. Attendees acquired practical strategies for crafting engaging and inclusive experiences.

Customer engagement and experience have become critical factors in redefining event management. Cvent Accelerate showcased the transformative power of blending events, MarTech, and data to elevate customer engagement. Attendees gained compelling insights and strategies, empowering them to drive innovation and excel in the ever-changing events landscape.

Cvent Accelerate Singapore provided a platform for greater collaboration among venues, organisers, and suppliers. Attendees explored topics such as event retention, planning, management, and technology's role in advancing sustainability goals. Innovators shared insights on using attendee foot traffic to generate power and implementing aeroponics to reduce food waste.

Additionally, Cvent, with ZEERO EVENTS, continued its commitment to sustainability at Cvent Accelerate by initiating the planting of 412 trees in Mozambique's mangrove reforestation project. This effort, along with investments in UN Renewable Energy Projects, will reduce 67 tons of CO2e. In addition to this, 120 trees were gifted, achieving further reduction of 19,692 kg of CO2e by replacing traditional promotional items with ZEERO EVENTS tree swag for attendees.

In its fourth year, Cvent Accelerate continued the important conversations for event and hospitality professionals and provided a platform for greater collaboration between venues, organisers, and suppliers. 

Notes to Editor:

We have three spokespeople from Cvent available for interview – 

· Brian Ludwig, Executive VP, Sales, Commercial, Cvent
· Graham Pope, Vice President, Sales Suppliers & Venue Solutions, Cvent
· Will Kataria, Country Head and Senior Director, Asia Pacific, Cvent

If you wish to interview any of the above people, please contact our media representative listed below. 

About Cvent:

Cvent is a leading meetings, events, and hospitality technology provider with 5,000+ employees and 24,000+ customers worldwide as of December 31, 2024. Founded in 1999, the company delivers a comprehensive event marketing and management platform and offers a global marketplace where event professionals collaborate with venues to create engaging, impactful experiences. Cvent is headquartered in Tysons, Virginia, just outside of Washington D.C., and has additional offices around the world to support its growing global customer base. The comprehensive Cvent event marketing and management platform offers software solutions to event organizers and marketers for online event registration, venue selection, event marketing and management, virtual and onsite solutions, and attendee engagement. Cvent’s suite of products automates and simplifies the event management lifecycle and maximizes the impact of in-person, virtual, and hybrid events. Hotels and venues use Cvent’s supplier and venue solutions to win more group and corporate travel business through Cvent’s sourcing platforms. Cvent solutions optimize the event management value chain and have enabled clients around the world to manage millions of meetings and events. For more information, please visit Cvent.com.

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Contact

Cvent Media Contact:
Sucharita Das
Sucharita.das@cvent.com 

Source : Cvent

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