Thursday 23/10/2025

^{Generali Malaysia employees came together for a meaningful day of environmental action, joining hands in a beach clean-up and mangrove seed planting activity, a collective effort to protect coastal ecosystems and contribute to a cleaner, greener future for communities.}


KUALA LUMPUR, Oct 23 (Bernama) -- Generali Malaysia partnered with the Malaysian Nature Society (MNS) to host a meaningful environmental initiative at Pantai Bagan Lalang on 18 October 2025. The programme brought together employees for a day of impactful action focused on restoring and protecting Malaysia’s coastal ecosystems.
 
The day began with a beach clean-up activity aimed at removing harmful waste such as plastic debris, cigarette butts, and other pollutants that threaten marine life and coastal health. A total of 65 volunteers worked together to collect and properly dispose of litter, helping to protect marine biodiversity from entanglement and ingestion hazards, improving water quality, and reducing health risks for both wildlife and beachgoers. In total, over 220 kilograms of rubbish were collected.
 
Following the beach clean-up, participants engaged in mangrove seed planting, a nurturing step that allows young saplings to grow in a controlled environment before being transplanted into coastal areas to ensure higher survival rates and healthier growth. A total of 250 mangrove seeds were planted, contributing to long-term coastal resilience and biodiversity. Mangroves play a critical role in acting as natural buffers against coastal erosion, storms, and rising sea levels, and they store carbon up to five times more effectively than terrestrial forests and provide essential habitats for fish, crustaceans, and bird species.
 
"At Generali Malaysia, we believe that sustainability is not just a corporate responsibility, it is a shared commitment to future generations. Partnering with Malaysia Nature Society allows us to take meaningful steps toward protecting our environment and empowering our people to be agents of change. Our efforts at Pantai Bagan Lalang are a testament to what we can achieve when we come together for a common cause," said Fabrice Benard, Chief Executive Officer of Generali Insurance Malaysia Berhad and Country Head of Generali Entities in Malaysia.
 
This initiative marks the second consecutive year Generali Malaysia has partnered with MNS to advocate for environmental protection. In 2024, Generali Malaysia and MNS partnered for a mangrove planting programme and joined forces during the Generali Malaysia Run 2024 to raise awareness on environmental conservation. These efforts are part of a broader, ongoing commitment to sustainability and community engagement, building on past beach clean-up initiatives and environmental collaborations.

SOURCE: Generali Insurance Malaysia Berhad

FOR MORE INFORMATION, PLEASE CONTACT: 
Name: Sheena Ho
Email: sheena.ho@generali.com.my

Name: Samantha David
Email: samantha.david@generali.com.my

--BERNAMA