^{MIHAS@Shanghai was the International Sourcing Programme (INSP), which facilitated targeted business matchings with over 100 international buyers, including 20 premium buyers from China, Australia, Brazil, Hong Kong, India, Mauritius, Qatar, the UAE and Saudi Arabia}


Testifying to the global trust in Malaysia's Halal ecosystem, marking a strategic leap in globalising the nation's Halal economy
 
KUALA LUMPUR, Nov 13 (Bernama) -- The Malaysia International Halal Showcase, MIHAS@Shanghai 2025 concluded on a remarkable note, achieving RM3.2 billion in total sales, from the 6-day exhibition, 1,000 business meetings, and 16 Memorandums of Understanding (MoUs) signed worth RM922.5 million. This achievement surpassed RM3 billion target announced by the Deputy Prime Minister of Malaysia, YAB Dato’ Seri Dr Ahmad Zahid Hamidi, during the opening ceremony.
 
This remarkable figure cemented Malaysia's position as a global leader and reference hub for the Halal economy. The success of MIHAS@Shanghai was lauded as a milestone achievement in Malaysia’s ongoing efforts to strengthen its global halal leadership. The phenomenal RM3.2 billion sales achieved at MIHAS@Shanghai is a powerful testament to the quality and global trust in Malaysia's Halal ecosystem and marks a strategic leap in globalising Malaysia's Halal economy.
 
This initiative not only strengthens Malaysia's leadership in Halal but also deepens economic ties with China, who is Malaysia's top trading partner, and serves as a key milestone in the Halal export mission, propelling micro, small, and medium enterprises (MSMEs) onto the international stage. Beyond sales figures, MIHAS is important for bridging exporters and international buyers and demonstrates Malaysia’s commitment to expanding the halal ecosystem globally, in line with the Halal Industry Master Plan 2030 (HIMP 2030) and the New Industrial Master Plan (NIMP) 2030.
 
A highlight of MIHAS@Shanghai was the International Sourcing Programme (INSP), which facilitated targeted business matchings with over 100 international buyers, including 20 premium buyers from China, Australia, Brazil, Hong Kong, India, Mauritius, Qatar, the UAE and Saudi Arabia. The initiative enhanced opportunities for Malaysian exporters to connect directly with strategic partners and importers in the East Asian region.
 
Additionally, the existing collaboration between MATRADE and CIIE Bureau, is reinforced by the signing of a Memorandum of Understanding (MoU) earlier this year, which further enhances market visibility and trade facilitation for Malaysian exporters in China.
 
With the recently concluded ASEAN Leaders’ Summit and ASEAN Economic Ministers’ Meeting, significant progress was achieved towards advancing regional economic integration. Among the key outcomes was the upgrading of the ASEAN Trade in Goods Agreement (ATIGA) and the ASEAN-China Free Trade Area (ACFTA) 3.0. These developments are set to further enhance market access and strengthen collaboration in emerging sectors such as the green economy, digital economy, and supply chain connectivity, reaffirming Malaysia and ASEAN’s commitment to sustainable, inclusive, and forward-looking economic growth, including in the Halal sector.
 
The success of MIHAS@Shanghai 2025 builds upon the strong foundation laid by MIHAS@Dubai 2024, which generated RM2.2 billion in trade. Together, these global editions exemplify MATRADE’s “Halal Diplomacy”, leveraging Malaysia’s halal leadership to promote inclusive economic growth, sustainable trade, and international collaboration.

About MATRADE
The Malaysia External Trade Development Corporation (MATRADE) was established on 1 March 1993 as the national trade promotional arm under Malaysia's Ministry of Investment, Trade and Industry (MITI). MATRADE's primary role is to assist Malaysian exporters in developing and expanding their export markets. Aligned with Malaysia's commercial diplomacy efforts, MATRADE is the nation's trade facilitator and champion of Malaysian-made products and services on the global stage.


SOURCE: Malaysia External Trade Development Corporation (MATRADE)

FOR MORE INFORMATION, PLEASE CONTACT:
Name: Ms. Aninawati Saleh
Head of Corporate Communication
Malaysia External Trade Development Corporation (MATRADE)
Tel (Direct): 03 – 6207 7077 (7826) / +6013-890 9226
Email: communication@matrade.gov.my   

--BERNAMA