KUALA LUMPUR, Nov 19 (Bernama) -- CIMB Bank Berhad and CIMB Islamic Bank Berhad (collectively “CIMB” or “the Bank”) announced its strategic partnership with ASCARO for the CIMB Padel Open marking its foray into padel, one of Malaysia’s fastest-growing racquet sports. While the padel tournament is scheduled for June 2026, CIMB customers can already enjoy exclusive perks at ASCARO padel courts at 1 Utama shopping mall, and also at more courts to be unveiled soon at TREC Kuala Lumpur, a location that padel and lifestyle enthusiasts will find truly appealing. The partnership underscores the Bank’s commitment to empowering and bringing together communities through initiatives that celebrate shared passion and teamwork, in line with Kita Bagi Jadi, CIMB’s movement that nurtures and encourages the spirit of resilience, optimism and positivity amongst Malaysians. The grit and drive to win in padel closely mirror Kita Bagi Jadi’s rallying cry of acting with purpose, embracing challenges, and celebrating achievements. 

Through this partnership with the premium padel club, CIMB credit and debit cardholders enjoy 15% off on ASCARO Padel & Social Club’s Gold & Black membership subscriptions when payments are made using CIMB cards. In addition, CIMB Preferred clients gain access to a suite of exclusive privileges including complimentary court access, exclusive merchandise and invitations to curated events. These benefits reflect CIMB’s dedication to curating lifestyle experiences that go beyond traditional banking, enriching the lives of its affluent clientele through premium experiences. 

Gurdip Singh Sidhu, Chief Executive Officer of CIMB Malaysia and CIMB Bank Berhad, Toni Darusman, Group Chief Brand & Marketing Officer of CIMB, and Daniel Liljekvist, Managing Director and Partner of ASCARO were present at the partnership announcement.

Gurdip said, “CIMB is proud to play a role in advancing Malaysia’s sports and lifestyle landscape through purposeful partnerships. From supporting national icons, to curating premium experiences such as the CIMB Preferred Golf Series and now expanding into padel, we continue to find meaningful ways to elevate communities and promote active living. 

Our collaboration with ASCARO brings that same spirit to a new audience. Padel is more than just a sport. It is about connection, agility, and inclusivity – values that reflect CIMB’s own purpose. As the first bank locally to champion padel, we are broadening access to one of the fastest growing sports in the country while enriching the lives of our customers with experiences that inspire balance, wellbeing, and togetherness.”

Daniel said, “Padel that was originated from Mexico and made popular in Spain has seen rapid growth across Southeast Asia over the past few years, and ASCARO is redefining the landscape of urban recreation and networking. We are creating a unique fusion of athletic engagement and premium lifestyle, and this collaboration with CIMB marks a pivotal step in this journey. CIMB’s progressive approach towards the aspirations of their diverse clientele have enabled us to spotlight padel as a sport that aligns with contemporary lifestyles.”

To drive participation in the CIMB Padel Open, the Bank offers exclusive perks for CIMB cardholders, including a discount on tournament fees. Meanwhile, CIMB Preferred clients will also enjoy complimentary slots, privileged access to the CIMB Preferred lounge and viewing deck, alongside exclusive event merchandise. Open to the public, the three-day tournament will welcome over 200 players across amateur and professional categories, making it one of the most anticipated racquet sport tournaments in the city.

Beyond that, CIMB Preferred clients get a wide array of privileges such as exclusive access to golf tournaments and personalised advisory services and market insights from the Chief Investment Office – enjoying a holistic approach to wealth and lifestyle. 

For more information about CIMB Preferred and the CIMB-ASCARO partnership, please visit www.cimbpreferred.com.my/padel. 

About CIMB
CIMB is one of ASEAN’s leading banking groups and Malaysia’s second largest financial services provider, by assets. Listed on Bursa Malaysia via CIMB Group Holdings Berhad, it had a market capitalisation of approximately RM73.0 billion as at 30 June 2025. It offers consumer banking, commercial banking, wholesale banking, transaction banking, Islamic banking and asset management products and services. Headquartered in Kuala Lumpur, the Group is present across ASEAN in Malaysia, Indonesia, Singapore, Thailand, Cambodia, Vietnam and Philippines.

Beyond ASEAN, the Group has market presence in China, Hong Kong and UK. CIMB has one of the most extensive retail branch networks in ASEAN with 571 branches and over 33,000 employees as at 30 June 2025. CIMB’s investment banking arm is one of the largest Asia Pacific-based investment banks, which together with its award-winning treasury & markets and corporate banking units comprise the Group’s leading wholesale banking franchise. CIMB is also the 92.5% shareholder of Bank CIMB Niaga in Indonesia, and 94.8% shareholder of CIMB Thai in Thailand.

Photo caption:
(From left) Toni Darusman, Group Chief Brand and Marketing Officer of CIMB, Gurdip Singh Sidhu, Chief Executive Officer of CIMB Malaysia and CIMB Bank Berhad, Daniel Liljekvist, Managing Director and Partner of ASCARO, and Oscar Arrsjö, Chief Executive Officer of ASCARO, at the launch of CIMB and ASCARO strategic partnership.
 
Photo link: https://drive.google.com/drive/folders/1JppIx9bPWlHk5FpQu_b06u29WBWvtcTB


SOURCE: CIMB Group Holdings Berhad

FOR MORE INFORMATION, PLEASE CONTACT:
Name: Anis Azharuddin / Kelvin Jude Muthu
Group Corporate Communications
CIMB Group Holdings Berhad
Email: anis.azharuddin@cimb.com / kelvinjude.muthu@cimb.com

--BERNAMA