Chief Executive Officer of MyCEB, Ms Tan Mei Phing, together with the Malaysia delegation at the Malaysia booth, joined by Wira and Manja at Connect Marketplace Hong Kong 2026.
HONG KONG, March 18 (Bernama) -- The Malaysia Convention & Exhibition Bureau (MyCEB) has commenced its 2026 international engagements by participating in Connect Marketplace Hong Kong 2026, held from 18-19 March 2026 at AsiaWorld-Expo, Hong Kong, China.
This marks MyCEB’s first participation in the event, aligned with its 2026 strategic focus to strengthen Malaysia’s presence in the China and Asia-Pacific markets and position Malaysia as a preferred destination for Business Events.
Participation in the marketplace provides Malaysia with a strategic platform to engage directly with key decision-makers across the Asia-Pacific region, while showcasing the country’s convention and exhibition infrastructure, destination offerings, and industry capabilities.
In line with MyCEB’s 2026 roadmap, engagement at Connect Marketplace Hong Kong is expected to deliver value to Malaysia’s Business Events industry through:
- Strengthening business networks and partnerships with APAC buyers and industry stakeholders.
- Generating qualified leads through targeted one-on-one business meetings.
- Exploring new collaboration opportunities within the Asia-Pacific market.
- Enhancing Malaysia’s competitiveness through exposure to current industry trends and best practices.
“Our participation in Connect Marketplace Hong Kong reflects our commitment to strengthening Malaysia’s presence in China and the Asia-Pacific markets. This platform allows us to engage directly with buyers and reinforce Malaysia’s readiness to host high-quality Business Events,” said Ms Tan Mei Phing, Chief Executive Officer of MyCEB.
The event also provides Malaysian industry partners with direct access to corporate planners and associations seeking destinations for meetings, incentives, conventions, and exhibitions. These engagements are expected to contribute to future business opportunities for Malaysia.
Malaysian DelegationThe Malaysian delegation at Connect Marketplace Hong Kong 2026 includes:
- Golden Point Leisure & MICE Holiday Sdn. Bhd.
- Malaysia International Trade and Exhibition Centre (MITEC)
- Marriott International - Malaysia
- Penang Convention & Exhibition Bureau
- Sunway Resort Hotel
- Brand Day (Malaysia)
Connect Marketplace Hong Kong 2026 brings together over 60 exhibitors from more than 30 countries and regions, alongside approximately 450 hosted buyers. The event is expected to facilitate over 2,800 business appointments and attract more than 4,000 industry professionals.
MyCEB’s participation underscores Malaysia’s ongoing commitment to strengthening its position as a competitive Business Events destination in the Asia-Pacific region.
Photo link:https://drive.google.com/drive/folders/1CsQ9L4-tpW6MFJjDkCqbIx8_VdINIfQI?usp=sharing ABOUT MyCEBThe
Malaysia Convention & Exhibition Bureau (MyCEB) was established in 2009 by the Ministry of Tourism, Arts and Culture Malaysia to strengthen Malaysia’s position in the international Business Events market. As a Company Limited by Guarantee (CLBG), MyCEB serves as a central hub to support the bidding and staging of international business events while driving national product development for the industry.
In April 2021, MyCEB launched the
Malaysia Business Events Strategic Marketing Plan 2021–2030, outlining long-term strategies focused on optimization, foresight, and competitiveness to enhance Malaysia’s global standing as a meetings and events destination.
For more information, please visit
www.myceb.com.my and follow us on Facebook, X (Twitter), and Instagram at
@MyCEB.
ABOUT CONNECT MARKETPLACE HONG KONG 2026Connect Marketplace Hong Kong is the region’s premier event for MICE professionals, bringing together global innovators and decision-makers through a curated program of business meetings, networking opportunities, and knowledge exchange. The
2026 edition takes place from 18–19 March 2026 at AsiaWorld-Expo, Hong Kong, gathering exhibitors, hosted buyers, and industry leaders to explore new partnerships and business opportunities across the Asia-Pacific meetings and events industry.
SOURCE: Malaysia Convention & Exhibition Bureau (MyCEB)
FOR MORE INFORMATION, PLEASE CONTACT:
Name: Noor Amira Nabillah Zamri
PR & Digital Communications
Malaysia Convention & Exhibition Bureau (MyCEB)
Tel: +603 8893 4548
Email: amira.zamri@myceb.com.my
Website: www.myceb.com.my
#myceb
--BERNAMA
