Recognition underscores Liberty's successful digital transformation through the development of its proprietary in-house insurance platform
 
KUALA LUMPUR, July 9 (Bernama) -- Liberty General Insurance Berhad (Liberty) has been awarded Digital Insurance Initiative of the Year – Malaysia at the Insurance Asia Awards 2026, recognising the company's digital transformation through the successful development of its proprietary in-house insurance platform, designed to deliver a faster, more seamless and customer-centric insurance experience.

The recognition reflects Liberty's strategic investment in building and owning its digital ecosystem following the successful integration of its businesses in Malaysia. By transitioning from third-party platforms to an internally developed digital portal, Liberty has strengthened its ability to innovate, enhance customer experiences, and respond more effectively to evolving market needs.

Designed with a customer-first approach, the platform delivers a seamless, mobile-first experience that enables customers to obtain quotations, purchase and renew motor insurance within minutes. Integrated in real-time with Liberty’s core systems, it streamlines the insurance journey while improving speed, accessibility and overall customer convenience.

According to Liberty General Insurance Berhad Chief Distribution Officer, Grace Quah, the recognition reflects the company’s commitment to delivering meaningful innovation that improves how customers interact with insurance.

“Winning Digital Insurance Initiative of the Year – Malaysia is a proud milestone for Liberty and a testament to our transformation journey. By investing in our own digital capabilities, we have created a platform that delivers a simpler, faster and more intuitive experience for customers while giving us the agility to continuously enhance our digital offering as customer expectations continue to evolve,” said Grace Quah.

Ganesan Vaithilingam, Chief Information Officer at Liberty General Insurance Berhad, said that the success of the initiative is underpinned by the robust technology infrastructure developed to support the platform.

"Building our platform in-house gives us greater control over how we innovate and evolve our digital capabilities. With real-time integration across our core systems, we can introduce new features more efficiently, enhance platform performance and respond more quickly to changing customer and business needs. More importantly, it provides a strong technological foundation that supports Liberty's long-term digital growth," said Ganesan.

Since its launch, the platform has delivered measured business outcomes, including stronger digital engagement, higher conversion rates, growth in online Gross Written Premium (GWP) and improved customer satisfaction.

The Insurance Asia Awards is one of the region’s leading awards programmes, recognising insurers that demonstrate excellence, innovation and meaningful impact across the Asia-Pacific insurance industry.

The recognition reinforces Liberty's commitment to continuously enhancing its digital capabilities and delivering insurance solutions that are simpler, more relevant and more accessible for Malaysians. As the company continues its transformation journey, it remains focused on leveraging technology to create better customer experiences and drive long-term sustainable growth.

For more information about Liberty General Insurance Berhad and its services, please visit www.libertyinsurance.com.my. 

SOURCE: Liberty General Insurance Berhad