KUALA LUMPUR, July 9 (Bernama) -- The Malaysian Investment Development Authority (MIDA) and Perusahaan Otomobil Kedua Sdn. Bhd. (Perodua) today strengthened their collaboration to help Malaysian automotive component vendors accelerate their Environmental, Social and Governance (ESG) adoption, equipping them to meet rising global sustainability requirements and remain competitive in international supply chains.  

Approximately 50 Perodua vendors participated in the ESG Awareness Session held at Perodua Headquarters, Sungai Choh, Rawang, where they gained practical guidance on ESG implementation, emerging sustainability expectations, and available government support.  

Datuk Sikh Shamsul Ibrahim Sikh Abdul Majid, Chief Executive Officer (CEO) of MIDA, stated, "Sustainability is no longer optional. It is a business imperative for companies seeking to compete in global supply chains. As ESG becomes an increasingly important factor in investment and sourcing decisions, Malaysian companies, particularly SMEs, must strengthen their sustainability capabilities to remain globally competitive. Through our collaboration with Perodua, MIDA is equipping local vendors with the knowledge, facilitation and financial support they need to accelerate their ESG journey through initiatives such as the Domestic Investment Accelerator Fund (DIAF) – ESG Adoption. By strengthening domestic capabilities today, we are helping Malaysian companies seize future opportunities while supporting the nation's transition towards a more sustainable and resilient industrial economy."

The programme builds on the successful collaboration between MIDA and Perodua under the MIDA–Perodua Digital Transformation Ecosystem (DTE) Programme by expanding the partnership beyond digitalisation to also strengthen ESG capabilities and promote sustainable business practices among local vendors. As global supply chains evolve, sustainability has become an increasingly important requirement for manufacturers seeking to remain competitive and meet international market expectations.

The programme featured an industry sharing session by Dr. John Loh, Chief Executive Officer of Emerging EEPC Sdn. Bhd., who shared Emerging EEPC’s ESG transformation journey and the business value realised through ESG adoption, including the support received through MIDA's Domestic Investment Accelerator Fund (DIAF) – ESG Adoption. 

Participants also benefited from a presentation by Mr. Ee Beng, Head of ESG Services, Genashtim Sdn. Bhd., who highlighted practical approaches to integrating ESG into business operations and introduced the B Impact Assessment (BIA) as a framework to help companies assess, measure and continuously improve their ESG performance. 

The session concluded with a briefing by MIDA on the Domestic Investment Accelerator Fund (DIAF) – ESG Adoption, which outlined the financial assistance available to Malaysian companies to support ESG adoption, as well as the eligibility criteria and application process. 

Dato’ Sri Zainal Abidin Ahmad, Perodua President & Chief Executive Officer, said, “We appreciate MIDA’s continued support in advancing ESG adoption, particularly among SMEs, as stronger sustainability capabilities will enable more local vendors to participate meaningfully in the automotive supply chain. 

“Perodua remains committed to supporting ESG initiatives across the automotive ecosystem and will continue to lead by example by integrating ESG principles and the Sustainable Development Goals (SDGs) into our business operations and supply chain development,” he added. 

MIDA reaffirmed its commitment to supporting Malaysian companies through strategic partnerships and targeted facilitation programmes. Through its collaboration with Perodua, MIDA continues to support local suppliers in strengthening their ESG capabilities to meet evolving global sustainability requirements, thereby enhancing their competitiveness and resilience.  

The ESG Awareness Session forms part of MIDA's broader efforts to accelerate ESG adoption across Malaysian industries and promote sustainable industrial development in line with the country's economic aspirations and the National Investment Aspirations (NIA). This initiative also aligns with the strategic pillars of the #InvestLokal campaign by empowering the local automotive supply chain ecosystem, helping local automotive vendors build sustainable, resilient future-ready manufacturing capabilities. 

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SOURCE: Malaysian Investment Development Authority (MIDA)

FOR MORE INFORMATION, PLEASE CONTACT: 
MIDA
Name: Mr. Sukri Abu Bakar
Director, Domestic Investment Division
Malaysian Investment Development Authority (MIDA)
Tel: +603-2267 3685
Email: sukri@mida.gov.my 

--BERNAMA