Tony Lin Appointed as CEO of Generali Life Insurance Malaysia Berhad

Monday 10/08/2026

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Generali Malaysia today announced the appointment of Tony Lin as Chief Executive Officer of Generali Life Insurance Malaysia Berhad. 
 

KUALA LUMPUR, Aug 10 (Bernama) -- Generali Malaysia today announced the appointment of Tony Lin as Chief Executive Officer of Generali Life Insurance Malaysia Berhad.
 
The appointment follows a period in which Tony served as Officer-in-Charge of the life insurance business, having stepped into the interim role after the departure of former CEO Soo Wai Har. During his tenure as the Officer-in-Charge, he provided steady leadership and continuity for the life insurance business, ensuring the company remained focused on its strategic priorities and commitments to policyholders.
 
In his new role, Tony will report to Fabrice Benard, CEO of Generali Insurance Malaysia Berhad and Country Head of Generali Entities in Malaysia and will be responsible for driving the life insurance business’s growth agenda, operational excellence, customer-centric innovation.
 
“Congratulations to Tony on his appointment as the Chief Executive Officer of Generali Life Insurance Malaysia Berhad. Tony has demonstrated strong financial acumen and steady leadership during his time as Officer-in-Charge, and his deep understanding of our business gives us great confidence in this transition. I look forward to working closely with him as we continue to accelerate growth and deliver on our promise to be a Lifetime Partner to our customers,” said Fabrice Benard, CEO of Generali Insurance Malaysia Berhad and Country Head of Generali Entities in Malaysia.

Tony joined Generali Life Insurance Malaysia Berhad in February 2024 as Chief Financial Officer, bringing with him over 25 years of experience in the financial services industry across insurance and takaful. Prior to that, he served as Chief Financial Officer of Hong Leong MSIG Takaful from October 2018 to February 2024. He has also held senior finance and audit roles in various domestic and multinational life insurance companies in Malaysia.
 
Tony's appointment reflects Generali Malaysia's commitment to strong internal leadership succession and continued focus on delivering sustainable growth for its life insurance business.  

SOURCE: Generali Insurance Malaysia Berhad

FOR MORE INFORMATION, PLEASE CONTACT: 
Media Relations
Name: Sheena Ho
Email: sheena.ho@generali.com.my

Name: Samantha David
Email: samantha.david@generali.com.my 

--BERNAMA 
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