New study finds 36% of Singapore's office workers can't tell a genuine message from their CEO apart from an AI-generated one, while senior managers are most likely to comply with a cloned CEO voice before verifying itSINGAPORE, Oct 13 (Bernama-BUSINESS WIRE) -- SICW/GovWare – KnowBe4, the global leader in digital workforce security, securing both humans and AI agents, today released its new research, "
Would You Know Your CEO's Real Voice? Singapore's Growing Deepfake Vulnerability," during Singapore International Cyber Week and GovWare. As AI-generated voice cloning and deepfake technology make it increasingly difficult to distinguish genuine communications from sophisticated impersonation, the research finds that Singapore workplaces face a dual challenge: employees may hesitate to question senior leaders, while those at the top of the organisation can be overconfident in their ability to spot a fake.
The report, based on a Censuswide survey of 500 Singapore-based office workers, finds that more than a third (36%) would not be confident distinguishing a genuine message from their CEO from one generated using AI, such as through voice cloning or deepfake technology. That uncertainty collides with a workplace culture where challenging a senior leader still carries a real social cost, and the research points to two distinct vulnerabilities: fear among junior and middle-tier staff, and overconfidence among senior managers, the group most likely to comply with a deepfake.
Key findings from the report include:
Notably, only 10% of respondents identify “employees trusting senior leaders too readily” as the greatest cybersecurity risk their workplace faces, suggesting this vulnerability goes largely unnoticed by those it affects most.
"In Singapore, hierarchy works like a trust shortcut, one that AI-enabled scams are now designed to exploit," said Dr Kawin Boonyapredee, CISO advisor at KnowBe4. "A cloned voice or a convincing message from 'the boss' doesn't need to fool the technology. It only needs to activate an instinct not to question authority. Closing that gap requires training and simulations to change behaviour at every level of seniority, not just awareness at the top."
As AI-enabled impersonation grows more convincing and more targeted at senior leadership, the research makes the case that technology alone cannot close this gap. Organisations need an approach that builds psychological safety for junior and middle-tier staff to speak up, and better verification habits, not just more confidence, for senior managers.
Download the full report, "Would You Know Your CEO's Real Voice? Singapore's Growing Deepfake Vulnerability,"
here.
Methodology This report is based on an independent online survey conducted by Censuswide among a sample of 500 Singapore-based office workers who use email/computers for work. The data was collected between 06.08.2026–11.08.2026. Censuswide is a member of the Market Research Society (MRS) and the British Polling Council (BPC), and a signatory of the Global Data Quality Pledge. We adhere to the MRS Code of Conduct and ESOMAR principles.
About KnowBe4 KnowBe4 empowers the whole workforce to make smarter security decisions every day. Trusted by more than 70,000 organizations worldwide, KnowBe4 is the pioneer of digital workforce security, securing both humans and AI agents. The KnowBe4 Platform provides attack simulation and training, email & collaboration security, and agent security powered by AIDA (Artificial Intelligence Defense Agents) and a proprietary Risk Score. The Platform leverages 16-years of behavioral data to combat advanced threats including social engineering, prompt injection, and shadow AI. By securing humans and agents, KnowBe4 leads the industry in workforce trust and defense. More info at
knowbe4.com.
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https://www.businesswire.com/news/home/20261012181866/en/ ContactMedia Contact:
Nyrin Odisha
Head of Public Relations, APJ
pr@knowbe4.com Source : KnowBe4
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