From left: Ho Paik San and Karthi Puvanendran, whose expanded leadership roles will strengthen Isentia’s client engagement, insights capabilities and advisory services.
KUALA LUMPUR, Oct 21 (Bernama) -- Isentia is expanding the leadership roles of Ho Paik San and Karthi Puvanendran to bring client relationships and insights expertise closer together and support a more consultative approach to client work. Paik San will extend her current insights remit to include commercial leadership, while Karthi will take over accounts and insights leadership.
The changes build on clients’ longstanding trust in Isentia for media intelligence, social listening and advice. That trust provides the foundation for working more closely with clients to understand which developments could affect their organisation, how their audiences are responding and where to focus their communications efforts.
These discussions will connect Isentia’s analysis more directly to the decisions clients face. Teams will work with clients to interpret emerging reputation risks, assess whether messages are reaching their intended audiences and develop measurement approaches tied to communications and business objectives. Monitoring and reporting will provide the evidence for this advice.
“Good advice begins with understanding the business behind the brief. The same media trend can have very different implications for two organisations, depending on their priorities, audiences and circumstances. We want our teams to bring that understanding into every client conversation, so that our recommendations are grounded in the decisions clients actually face,” said Prashant Saxena, VP Revenue & Insights, SEA.
Paik San brings experience across marketing, media intelligence and communications strategy, with regional advisory work spanning finance, technology and consumer goods. Through this work, she has helped clients assess brand perception, campaign effectiveness and reputation risk, and contributed to projects recognised with multiple AMEC Gold awards. Her experience and established relationships with clients in Malaysia provide a strong foundation for bringing insights and commercial leadership together.
Karthi brings more than 12 years of industry experience in client management and account strategy with expertise in managing client expectations across government ministries, agencies and diverse corporate sectors. This role will connect the teams managing client relationships with those developing analysis and recommendations, helping them carry a shared understanding of each client’s priorities through the work they deliver.
Together, Paik San and Karthi will lead teams that know their clients, understand their priorities and turn Isentia’s intelligence into advice they can act on.
About IsentiaIsentia provides media intelligence, social listening and advisory support to 300+ organisations in Malaysia and 6000+ globally to understand media coverage and audience conversations and make informed communications decisions. Trusted by governments, public sector agencies, leading enterprises, and communications leaders every day, Isentia delivers the real-time intelligence needed to inform public policy, manage reputation, and drive high-impact decisions. Learn more at
www.isentia.com.
SOURCE: Isentia Malaysia Sdn Bhd
FOR MORE INFORMATION, PLEASE CONTACT:
Name: Nikita Gundala
Tel: +65 89141061
Email: nikita.gundala@isentia.com
--BERNAMA
